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GeminiWhy read a 1,000-word article when a short video can deliver the same message more effectively? If you want to optimize your marketing funnel and drive tangible outcomes, investing in a whiteboard explainer video is a smart strategy to consider.
According to the 2023 Marketing Report by Insivia, 83% of B2B businesses use explainer videos as part of their digital marketing strategy for lead generation.
A whiteboard marketing video uses simple drawings,hand-drawn illustrations and a voiceover to break down concepts. This format makes information easy to understand and keeps viewers interested. It’s perfect for explaining products, services, or any topic that needs to be simplified.
A whiteboard explainer video needs a strong script, purposeful visuals, and smooth animation. Video marketing services can help with all three, ensuring a clear, engaging, and polished final video.
In this blog, we will explore the benefits, examples, and steps to create effective whiteboard explainer videos.
What is a Whiteboard Video?
A classic whiteboard explainer video involves animation by hand drawing and erasing elements and characters on a whiteboard screen. Recently, whiteboard explainer videos have emerged as a cost-efficient method to capture audience attention through attractive storylines.
These videos effectively guide viewers’ storytelling journey, explaining product benefits to increase signups and conversion rates. Many explainer video services specialize in this style.
Choosing the right whiteboard video company is crucial if you want to make one. A reputable whiteboard animation company can be a valuable asset when it comes to simplifying complex concepts for a broad audience.
Whiteboard formats remain relevant – worth noting if you’re choosing explainer video company today.
Below is another example by Simpleshow that shows the impact of animated explainer videos.
Source: Simpleshow
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
Top 10 Whiteboard Explainer Video Examples
If you’re new to whiteboard videos, looking at whiteboard video examples and learning how to write an explainer video script can provide you with the inspiration you need to get started. Below are some good whiteboard video examples to create your whiteboard explainer video.
1. Spotify
Spotify is a leading digital music streaming service. It provides users access to over 100 million songs and 6 million podcasts.
Video Title: SPOTIFY Promo US Launch HD
Video duration: 1:04 Minutes
Why is this an excellent example?
- The video is straightforward and gets right to the point.
- The animation style of the text, hand-drawn characters, and icons is engaging.
- By mirroring their platform colors, Spotify reinforces brand identity subconsciously.
- The jazz beats make the content more memorable. That’s why it’s one of the best voiceless Whiteboard Explainer Videos.
- It ends with a strong CTA, nudging you to check out the app for free.
2. Hootsuite
Hootsuite is a comprehensive social media management platform. It helps businesses and individuals streamline their social media activities.
Video Title: What Is Hootsuite?
Video duration: 1:16 Minutes
Why is this an excellent example?
- The smooth animation of all the visual elements and the transitions is designed to guide you through the video.
- Using a cat mascot for this video not only keeps the viewers engaged but also humanizes the tech company.
- Visual representation of Google Drive, Mailchimp, and Dropbox was very smart.
- This SaaS explainer video exhibits eye-catching colors, interesting storyline, and on-point branding.
- An immersive voiceover keeps the viewer engaged, while subtle, on-point sound effects enhance the experience.
3. AutoDraw
AutoDraw is a web-based tool that combines machine learning with artistic input.
Video Title: AutoDraw: Fast Drawing for Everyone
Video duration: 1:43 Minutes
Why is this an excellent example?
- Rather than immediately pushing their tool, the video frames a broader context and narrows it down.
- The video shows how to frame your product as the answer to a problem the viewer didn’t know they had.
- The video uses the app’s UI to guide viewers step-by-step, emphasizing ease of access and no upfront costs.
- Showing AutoDraw in action proves the tool’s capabilities. Most Whiteboard Explainer Videos aim to achieve the same result.
- The subtle on-screen call-to-action is smart and leaves a positive final impression.
4. Pipedrive
Pipedrive is a customer relationship management (CRM) platform. It is designed to help sales teams manage their sales processes.
Video Title: We Make Sales Easy – Pipedrive
Video duration: 1:05 Minutes
Why is this an excellent example?
- Aligning the video’s look with their brand creates a cohesive audience experience.
- Each frame is intelligent and easy to follow. It breaks down complex CRM concepts into digestible chunks.
- The animation uses human characters to list product benefits and resonate with users.
- By concluding with user results instead of a traditional CTA, the video establishes Pipedrive’s product value proposition.
5. Beezer
Beezer is an app development platform. Their platform is easy to use and affordable for building PWAs without coding.
Video Title: Beezer | Explainer Video by Yum Yum Videos
Video duration: 1:35 Minutes
Why is this an excellent example?
- The comic book art style stands apart with bright colors and doodle characters.
- Portraying Beezer as a superhero makes a complex tech product feel accessible and fun.
- It shows a user creating an app using their platform. It balances product explanation with action.
- The CTA offering a 14-day free trial provides a low-risk way to test the product.
We know how to sell your story using your product UI
6. ViGlobal
Vi by Aderant (viGlobal is now vi by Aderant) is a comprehensive talent management platform. It focuses on enhancing talent recruitment, development, and retention.
Video Title: ViGlobal | Explainer Video by Yum Yum Videos
Video duration: 2:10 Minutes
Why is this an excellent example?
- The video starts with employee retention as the pain point and Vi by Aderant as the solution.
- The art style, the detailed doodle characters, and the visual storytelling go hand in hand.
- The voiceover acts in sync with visuals to deliver a persuasive narrative.
- The video also talks about the various services they provide. And this covers all their audience’s needs.
7. Pinterest
Pinterest is a visual discovery and social media platform. There are two core elements of Pinterest – Pins and Boards.
Video Title: What Is Pinterest? | An Animated Video By Breadnbeyond
Video duration: 1:37 Minutes
Why is this an excellent example?
- The video shows the change of time engagingly and helps address the problem through the decades.
- Transitioning to Pinterest’s more efficient method creates a clear contrast.
- The setting, voice-over, colors, and characters feel like an old-school animated movie, showing how Pinterest video ads can captivate viewers with nostalgic storytelling.
- Ending with Pinterest’s broader applications beyond photo storage shows its versatility.
8. Retrospective
MedVector is a company focused on enhancing the recruitment of healthcare providers (HCPs). It makes the clinical trial process more streamlined between physicians and their patients.
Video Title: MedVector Explainer Video
Video duration: 3:22 Minutes
Why is this an excellent example?
- The video starts with a critical issue backed by statistics.
- The hand-drawn elements and sketch pen sounds create a cohesive visual and auditory experience.
- By highlighting benefits for both pharma companies and patients, the video shows MedVector’s dual impact.
- Detailing MedVector’s services step-by-step and using an example makes the explanation more concrete and relatable.
9. Moz
Moz is a comprehensive SEO (Search Engine Optimization) software suite. It helps businesses improve their online visibility and search engine rankings.
Video Title: SEO Forecasting — Whiteboard Friday [Tom Mansell]
Video duration: 8:29 Minutes
Why is this an excellent example?
- This video is part of an ongoing video series by MOZ named “Whiteboard Friday.” It is a habit-forming content strategy.
- Using a real whiteboard instead of animation is a clever choice, as it feels like a real-time learning experience.
- Tom Mansell, Croud’s Director of Organic Performance, presents the content directly. It adds credibility and a personal touch.
- The intro screen, with Moz’s brand colors, reinforces Moz’s branding, even before the video starts.
10. Zscaler Inc.
Zscaler is a global leader in zero trust cloud security. It provides the Zero Trust Exchange, a cloud-native platform that securely connects users, devices, and workloads to applications — without putting them on the network.
Video Title: Zscaler Lightboard: Zero Trust Branch Like a Cafe
Video duration: 6:25 Minutes
Why is this an excellent example?
- A Zscaler expert draws on a lightboard while teaching, which adds credibility and keeps the explanation instructor-led.
- Turns a complex networking concept into simple visuals with clear labels and arrows.
- Starts with the legacy-architecture problems, then shows how Zero Trust Branch solves them — clean problem → solution arc.
- It’s part of Zscaler’s official lightboard series of short explainers, encouraging viewers to continue to the related topics.
Top 5 Software to Make a Whiteboard Explainer Video
Discover the top 5 software options for creating impactful whiteboard explainer videos.
1. RawShorts
Raw Shorts is an AI-based whiteboard video creation tool that allows you to create animated videos from various templates. This cloud-based platform provides users with all the latest tools to produce professional-looking videos.
2. Videoscribe
VideoScribe is a DIY tool that lets you build animated explainer videos. You add some images from their library, upload your pictures, add some text, create a voiceover or music, and VideoScribe will draw, animate, and produce the video.
3. Moovly
Moovly is a decent option for people looking to create presentations and animation videos. It has simple menus and easy-to-access features. Moovly lets you add audio clips and pictures that can be used to make your whiteboard animation.
4. Easy Sketch Pro
Easy Sketch Pro is a doodle video creation software. It helps create videos that resemble drawings on a whiteboard in real time. Consider using a whiteboard style video to engage your audience with a visually appealing and easy-to-understand presentation of your software/product features.
5. Doodly
Doodly is a drag-and-drop whiteboard animation software for creating videos that appear to be recorded as if someone drew them on a whiteboard. It is beginner-friendly and can greatly help create a whiteboard explainer without high explainer video cost.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
Steps To Creating the Perfect Whiteboard Explainer Video
A whiteboard video maker or a whiteboard video creation firm can create for you if you’re not a DIY person. Below are some steps to create whiteboard animation easily.
| Steps | Things to cover | Tips | Software to use |
|---|---|---|---|
| Ace the video script | 1. Quick overview of your product 2. Introduce the problem 3. Answer the problem 4. Call to action 5. Broadcast your well-known clients | 1. Keep it brief 2. First 30 seconds- key message and value proposition 3. Speak in 2nd person 4. Keep the language simple 5. Add humor if possible | - Final Draft - Celtx - Writer Duet - Trelby - Google Docs |
| Record the voiceovers | 1. Take time to study the script 2. Clarity is essential- pronounce every word correctly 3. Understand what language and accent would work | 1. Hire an artist 2. For self recording, rent out a soundproof studio 3. Don’t compromise on sound quality 4. Keep copies of the recordings | (Hire on) - Voices - Craigslist - Fiverr |
| Storyboarding and illustrations | 1. Draw rough sketches first on paper 2. Draw out the entire script to make changes and optimize it 3. Keep tallying the storyboard with the script and voiceover | 1. Create all the characters and big objects first 2. Have a basic mood and action chart in place 3. Keep the color scheme of the brand in mind | - RawShorts - Video scribe - Moovly - Easy Sketch Pro - Doodly |
| Music & sound effects | 1. Understand what type of music would work for the video and demographic 2. Keep a few back up, royalty-free options 3. Experiment with A/B testing | 1. Don’t overdo the sound effects 2. Make sure the music doesn’t overpower the voiceover 3. Check the sound file’s licensing agreement beforehand Keep a few back up, royalty free options | - MusOpen - Free Sound - YouTube - Audio Jungle - Audacity |
| Measure the performance | 1. Measure video engagement regularly 2. Tweak it to understand what works 3. Try multivariate testing | Note down the data in Excel sheets to improve engagement | - Wistia - Google Analytics - YouTube Insight |
We know how to sell your story using your product UI
Benefits of an Explainer Videos
Choosing the perfect whiteboard video maker can turn your ideas into compelling visual stories with a strong impact.
Some benefits of an explainer video include:
- Explains complicated technical aspects with easy drawings.
- Whiteboard style video stimulates the human brain’s mirror neurons, which release an extra dose of dopamine on completion of each hand-drawn image.
- It helps in user engagement and recall.
- Since explainer videos increase user engagement, they can help your website rank higher, leading to increased organic traffic.
- They can be used across multiple platforms. You can share them on your website, social media, email campaigns, and even during live presentations.
Whiteboard explainer videos simplify complex ideas. They use hand-drawn illustrations to visually break down information, making it easy to understand. These videos keep viewers engaged and help businesses explain their message clearly.
Need help showcasing your product with whiteboard explainer videos? Choose Content Beta. Our Creative as a Service (CaaS) plans are designed to meet your video and design needs.
What Makes Us Different?
- Transparent Pricing & Zero Wastage: Our pricing is clear, with no hidden costs. Unused credits from your pricing plan or subscription roll over to the next billing cycle.
- Slack Integration: We work directly in your Slack, making it easy to request quick changes. We also have a project hub where all conversations and assets are stored.
- Dedicated Creative Director: Each project is overseen by a dedicated Creative Director who understands your vision and manages all aspects of your projects.
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A whiteboard explainer video will add value to your business, attract the attention of potential leads, and help in increasing sign-ups and getting more product trials. Therefore, investing in one of the top whiteboard video companies for your whiteboard explainer video will give you better product adoption and high ROI.
Choosing the right whiteboard animation company can make a significant difference in the effectiveness of your marketing campaign. If you want to make whiteboard video content, the investment is well worth it.
The drawings and simple language in whiteboard videos make complex software concepts easy to understand for the user. This clarity often leads to converting the user into a permanent customer.
Frequently Asked Questions (FAQs)
What are whiteboard explainer videos?
Whiteboard explainer videos are short videos that use simple drawings on a white background to explain a topic, idea, or product. They often include voice-over narration to guide the viewer through the content.
These videos are suitable for breaking down complex information into easy-to-understand pieces.
How are whiteboard explainers made?
Creating whiteboard explainer videos includes the following steps:
- Planning: Decide on the message and type of audience to create a script.
- Design & Storyboarding: Sketch scenes and create visual elements.
- Animation & Voice-over: Animate the visuals and add narration.
- Sound & Editing: Incorporate music and sound effects to finalize the video.
- Review & Publish: Test for feedback and distribute once approved.
Is a whiteboard explainer video effective?
Yes, they are, because they help in a variety of ways like:
- They break down complex topics into easily digestible information.
- The drawing process keeps viewers hooked, increasing retention rates.
- Suitable for various industries and topics.
- Typically it is cheaper to produce than other types of animated videos.
- Excellent for tutorials, training, and explaining intricate concepts.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
