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GeminiVideo marketing is one of the most powerful tools for connecting with your audience and showcasing your brand story.
In fact, according to Wordstream, Video drives a 157% increase in organic traffic from SERPs.However, creating high-quality videos can be daunting without experience in video production.
This is where an explainer video script template becomes invaluable. They simplify the process by providing a clear outline that’s easy to follow and customize. It allows you to create effective explainer videos without investing in expensive equipment.
Recently, B2B marketers have embraced explainer videos, with studies showing that 85% of users are more likely to purchase a product after watching its explainer video.
A well-designed explainer video script serves as the foundation for creating compelling videos and overcoming the challenges of scriptwriting. While AI and online tools can generate video scripts quickly, professional explainer video services excel at understanding your target audience and crafting content that truly resonates with them.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
What is a B2B SaaS Explainer Video Script Template?
Script-based B2B SaaS explainer videos can drive leads by enabling companies to educate their potential customers about their products and get them interested in signing up.
However, writing a high-quality explainer video script can be challenging.
This is where video script templates come into play. With the templates, you can create high-quality explainer videos quickly and easily.
So, why not use a video script template to make the process easier?
An explainer video script template is like a blueprint for creating a video and it is the starting point for planning the entire video. It is a general outline of what specific parts of the video will show, along with some general suggestions.
How are B2B SaaS Explainer Video Script Templates Useful?
Explainer video script template offers the following features:
- They help you lay out your plan for the video in advance.
- They take care of all the details, letting you focus on the important things. With just some creativity, a template of an explainer video script handles the rest.
- They can help you reduce the cost of producing a video, as well as the risk of creating one that does not go viral.
- They allow you to create a video that is more interesting and conversational, which will make your content much more shareable.
- They typically use a step-by-step format, but they also allow for the inclusion of visual elements like graphs, charts, and typography.
How should a B2B SaaS Explainer Video Script Template be Structured?
The explainer video script template needs to break down the topic into easier-to-understand bits:
| Stage | What is it | What to include |
|---|---|---|
| Hook | - A hook or intro is a memorable line or phrase at the beginning of a script that grabs the reader’s attention and holds it throughout the script. It can also be compared to an opening statement made at the beginning of a speech. | - Explain what you will discuss in the video and why viewers should care about the topic. - Compelling storytelling is a mix of creating suspense, adding emotion to the narrative, and drawing the audience in. - You could also use a visual to attract the viewer's attention. |
| Key features | - Take viewers on a guided tour of the product. - This is your chance to describe your product features and how they can address users’ pain points. | - Keep it concise, and do not include any unnecessary information. - Include 4-6 important features, but anything more than that could confuse the viewers. |
| Call to action | - Summarize the narrative and tell the viewers what to do next. Get them to act fast. - Tell them to sign up for a free trial or about the hefty discount you are offering to the first 50 customers. - Create a sense of urgency. | - Without a good CTA, your efforts may be wasted because viewers cannot be bothered to find out what they should do next. - Keep the CTA simple; none of the clever wordplay is necessary. |
A Sample B2B SaaS Product Explainer Video Script Template
You do not need a complex explainer video script to create engaging videos. For best results, keep it short and simple.
This explainer video script template has a word count of 150 words, which is ideal for a 60-second explainer video.
A. Intro
- Are you frustrated with your accounting software?
- D’ya get the feeling that it isn’t a good fit for your small business?
- Introducing XYZ Accounting Software…
- XYZ quite understands your pain
- Because we have helped hundreds of SMBs just like you with their bookkeeping.
Takeaway:
- With time being at a premium, state the problem up front in your explainer video script.
- This will catch viewers’ attention at once, so make the problem statement intriguing and identifiable.
- Introduce the company and tell them how you can help.
B. Product features
- XYZ accounting software makes bookkeeping easy.
- Comes with built-in invoicing, accounts receivable, and inventory management modules.
- No need to worry about your platform or device compatibility.
- Works effortlessly on Windows, MacOS, and Android.
- Have any specific requirements?
- No worries. We can tailor it to meet your specific needs at no extra cost!
- Are you always on the move?
- Our free mobile app keeps you up to date with your work.
Takeaway:
- Using just bullet points to list out the features won’t help.
- Use on-screen text and annotations to complement the narration when you describe the features.
- Tell the viewers about the problems THEY are facing.
- This creates empathy and helps develop trust in viewers. There is nothing like finding another person with the same problem.
- The ideal approach is to use an explainer video script template that mentions the problem and explains how your product solves it.
C. Summarize
- We’d love to tell you more about XYZ.
- But we have a better idea!
- We think you could do a far better job of finding out for yourself.
- Take the software for a test ride and see how it feels.
- Sign up for a free 14-day, no credit card-required trial, TODAY!
Takeaway:
- You did a good job with your explainer video script & pitch, but don’t stop there.
- Do not leave your viewers in the lurch; lead them by the hand to the next step.
- A good CTA is essential to nudge your viewers into taking action.
- Throw in coupons or gift vouchers if you must, but make sure to get them to try out your product.
Let’s look at a sample explainer video script template with structured elements and suggested content you can use at each stage.
| Stage | Element | Content |
|---|---|---|
| Hook | Grab attention | Are you [ frustrated / unhappy / disappointed ] with [ Your product type ] you are currently using? |
| Agitate problem | D’ya get the feeling that it isn’t a good fit for your [ Business type ]? | |
| Introduce product / company | Introducing [ Company / Product name ]… | |
| Empathize | We at [ company name ] quite understand your pain. Because we have helped hundreds of [ Industry type ] with [ State the problem ] | |
| Body | Introduce solution | [ Your product name ] makes [ Function / Task name ] easy |
| Mention features | Comes with [ Feature 1, feature 2, feature 3 ] modules | |
| Mention pain point #1 | D’ya worry about [ Pain point 1 ] | |
| Solution #1 | [ Product name ] can take care of [ Mention the pain points ] | |
| Mention pain point #2 | Have [ Pain point 2 ]? | |
| Solution #2 | No worries. We can [ Explain how you can help ] | |
| Mention pain point #3 | Are you [ Pain point 3 ]? | |
| Solution #3 | Our [ Product name ] can [ Explain how the product helps ] | |
| Closing | Summarize | We’d love to tell you more about [ Your product name ] |
| Gently nudge | [ Take it for a test tide and see how it feels / Why not try our product and find out for yourself ] | |
| CTA | [ Sign up for a free 14-day, no credit card required trial, TODAY! / Book a free demo ] |
A 2-column Audio-video (AV) Script Template
You can use this template to organize your ideas. This will help storyboarders and designers visualize the flow of the video and arrange for visual and audio assets that the video requires.
This may look simple but it is effective for basic videos.
Creating Explainer videos is about visualizing the end product and breaking down the narrative into manageable chunks, with necessary explanations.
An explainer video script template makes it easy to visualize how the video will turn out.
We know how to sell your story using your product UI
What are the Basics of Writing a B2B SaaS Explainer Video Script?
If you’re running a B2B business, it is essential to have high-quality explainer videos. These videos help potential customers understand what your product does and why they need it. Using video marketing services can streamline the process, ensuring your script and visuals work effectively to engage your audience.
A well-written B2B explainer video script should cover all the key points of your product. Here are some tips for writing an effective B2B video script for your SaaS business:
1. The long and short of it is…
The average human attention span is only eight seconds. And your target audience is busy professionals who don’t have time to watch a long, drawn-out video. So, less is definitely more.
- Get straight to the point and avoid including any superfluous information.
- Don’t waste time with long introductions – get straight to explaining what your product does and how it can benefit the viewer.
- Focus on the key points. Using an explainer video script template can help structure your message to ensure clarity and brevity.
- Don’t just rely on your words to get your message across. Use visuals to help tell your story and highlight the key points you want to make.
- Make sure your video is under 2 minutes long.
Watch this 60-second long B2B explainer video example from Salesforce, the customer relationship management software company:
2. Are you talkin’ to me?
You should always keep your target audience in mind when writing the B2B explainer video script: What problems are they trying to solve? What would they like to see in a video?
- Keep it conversational: Create a video script template that makes the viewer feel like they’re having a conversation with you.
- Avoid technical jargon: Use language that your target audience will be able to relate to. Avoid using industry jargon or technical terms that might not be familiar to them.
- Use simple language: Don’t try to impress your target audience with big words and fancy language.
- Choose the best format: The best explainer videos have scripts that are written with an introduction-body-conclusion format in mind.
Here is an example B2B explainer video created by Content Beta for Intercom, the Engagement OS company:
Making a video for B2B & SaaS products needs a different mindset.
3. What’s in it for me?
There are a few reasons why explainer videos should focus on B2B products -.
- Customers within the B2B sector are more likely to be familiar with these types of products.
- B2B businesses tend to have a higher level of customer service. Explainer videos targeting this audience can explain the product more comprehensively and receive better customer service in return.
- Explainer video creators can showcase the product’s expertise and help potential customers make informed decisions.
Your explainer video script template should take into account that the audience doesn’t care about your features, they care about the benefits.
- Make sure you highlight the benefits of using your B2B product, and how it can help them in their business.
- Try to answer questions like,
- What makes your SaaS offering unique?
- Why should people use it?
Watch this example B2B explainer video created by Content Beta for Jivochat, the Live Chat Software for Websites:
Making a video for B2B & SaaS products needs a different mindset.
4. What’s your story?
Stories are an effective way to provide context for B2B SaaS Explainer videos. They connect with your target audience and get your message across.
- The videos provide viewers with a deeper understanding of the concept.
- The B2B explainer video script story should resonate with your target audience and help them understand the value of your B2B SaaS product.
- They are particularly helpful when explaining complex concepts, making these explainer videos more effective and interesting for potential customers.
Watch this example B2B explainer video from Asana, the Task Management Software, that has a view count of 17.25 million on YouTube:
5. What should I do next?
How can a good call-to-action make a B2B SaaS explainer video more effective?
There is no one-size-fits-all answer to this question, as the call to action will vary depending on the product and target market. However, you can create effective CTAs by following general tips or using an explainer video script template.
One of the important factors is the timing of the call to action. If it’s placed at the end of the video, viewers may not watch till the end. If it’s placed early on in the video, viewers may be lost or bored by its length.
In either case, it’s important to ensure that the video CTA is well executed and provides valuable information that will convince viewers to take action.
Another key element of a successful CTA is clarity. And finally, consider making use of emotions and visual aids when creating your CTA. A sense of urgency can help persuade viewers to take action quickly, while visually appealing images and videos can help retain your message.
This B2B explainer video created by Content Beta for Twixor, the Code Automation Platform integrated with conversational messaging, ends with an effective CTA:
Making a video for B2B & SaaS products needs a different mindset.
What Factors to Consider in a B2B SaaS Explainer Video Script?
Your explainer video script should take into account the following details:
- What is your budget?
- What is the goal of the video?
- Who is the audience for the video?
- What tone and style of video do you want?
- How much animation do you want in your video?
- What should be the length of the video?
- Do you have a deadline?
A well-structured explainer video makes complex offerings clear through visual storytelling. It helps prospects quickly grasp your value and differentiation, speeding up their decision-making process.
At Content Beta, we specialize in creating effective explainer videos. Our Creative as a Service (CaaS) plan provides video and design teams for a monthly rate with the best team.
How are we unique?
- Transparent Pricing & Zero Wastage: Our pricing is clear, with no hidden costs. Unused credits from your pricing plan or subscription roll over to the next billing cycle.
- Slack Integration: We work directly in your Slack, making it easy to request quick changes. We also have a project hub where all conversations and assets are stored.
- Fast Turnaround: Get a 24-hour turnaround on simple design projects and 8-10 days for videos, so you can stay on schedule.
Book a demo call to get a quote!
An explainer video script is essential for B2B SaaS brands. They help convey your product’s value in a clear and engaging way. A well-crafted script ensures that your message is both concise and compelling, making it easier for potential clients to understand what you offer.
Using an explainer video script template can make the process more efficient. Templates provide a structured framework, helping you organize your ideas and cover all the necessary points. This approach saves time and reduces the chances of missing important details, making the creation process smoother.
Finally, make sure to customize the script to your target audience. Focus on their specific challenges and demonstrate how your product can solve their problems. Tailoring your script to address their needs builds trust and enhances the effectiveness of your video, ultimately driving better results for your brand.
Frequently Asked Questions (FAQs)
What is a B2B explainer video script?
An explainer video script defines the purpose of your video and answers the “What?” and “Why?” questions your audience will ask. Explainer videos are effective at highlighting the value of your product and explaining its features.
What points should the B2B explainer video script include?
The script should simplify complex concepts for the consumers. In addition, they should show off the benefits of your software as well as quantifiable results.
The script should ensure that the videos are short, concise, jargon-free, and straight to the point.
How should a B2B explainer video script conclude?
A B2B explainer video script should conclude with a good call-to-action (CTA). It helps viewers take the action you want them to take.
CTAs are important for all videos, whether they’re about social videos, explainer videos, or customer support videos. Use something simple like, ‘Call for a Demo’ or ‘Upgrade’.
How long should a B2B explainer video script be?
In B2B marketing, videos under two minutes are effective as they limit companies to include only vital information. Viewers typically find shorter videos more captivating. For a well-paced 1-minute video, the script should range from 130-140 words.
How to write a script for a video?
To write a script for a video, start by understanding your audience and defining your message. Outline the main points, ensuring clarity and simplicity. Use engaging language, incorporate facts for credibility, and end with a strong call to action.
What are B2B SaaS explainer video script templates?
Explainer video script templates are ready-to-use scripts that explain your software, app, or website. These explainer videos act both as a marketing tool and a tool to educate your website visitors. They cut down the time required to create a video.
Why should B2B SaaS businesses use explainer videos?
Explainer videos are becoming popular with B2B SaaS businesses because they offer benefits such as enhanced productivity, increased accessibility, and better brand recall. They also help companies to cut down on marketing costs as they provide better ROI.
What advantages do B2B SaaS video script templates offer to businesses?
The templates streamline the video production process by eliminating the need to create a script from scratch. This not only cuts down the time required to create a video but also helps marketers launch their marketing campaigns on time.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
