SaaS Onboarding Videos That Drive Adoption

An onboarding customer video is a short, engaging video designed to guide new users through your product’s key features and workflows. It helps customers quickly understand how to use your software, reducing confusion and increasing adoption.

The cost of an onboarding video typically ranges from $500 to $10,000, depending on factors like animation, production quality, length, and complexity of the content.

Some of the top companies specializing in onboarding videos include:

• Content Beta
• Demo Duck
• Wyzowl
• Explainify
• Vidico

We need onboarding videos to quickly and effectively integrate new users or employees into your ecosystem. They are essential for several reasons:

• Efficiency: They speed up the onboarding process.
• Consistency: They standardize the information shared.
• Accessibility: They can be viewed anytime, anywhere.
• Cost-Saving: They reduce customer support or HR workload.
• Retention: They enhance memory retention of key points.

To make a successful onboarding video, first define its goals and target audience. Use high-quality equipment and an engaging narrator. Keep the video short and use visuals to emphasize key points.

Edit to remove any unnecessary content and include a clear call to action. Finally, test the video, monitor its performance, and improve based on data.

At Content Beta, we understand the importance of a well-crafted onboarding video. What sets us apart:

• Transparent Pricing
• Quick Turnaround
• Credit Hour Rollover

Our strong G2 rating and numerous client testimonials vouch for our reliability.

We DON’T need your time to explain how your product works. We have tried and tested the process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.

Make sure your onboarding videos are easy to find! Put it on your website or a welcome page. You can embed it in a welcome email for your new customers. You can also share it on platforms like YouTube or add it directly to your product.

Yes. In fact, we prefer to record the screens ourselves since it helps us with getting the screen resolution right. We typically request your product’s sandbox access and product docs or raw loom videos.

If your product involves complex integrations or features we may not be able to replicate easily, we will request screen recordings in specific formats. We will recreate the script and sync it with your recordings.

We get it. You’re not comfortable with investing in product videos today. You’re thinking they’ll become outdated in the next six months or so. Instead of throwing outdated product videos when you have new product updates, we update the videos to keep up with your product’s speed.

We call it video refresh – get your videos refurbished when you want. Schedule a call with us to learn more.

All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership of illustrations, vector files, stock videos, and images belongs to a third party and has a license to use without crediting the creator.

We shoot for video delivery within 8-12 days. The two things that hold up delivery are –

• How well-defined is the scope of the project
• The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).

Customer onboarding videos help streamline the learning process, making it easier for users to understand your product or service. They increase engagement, reduce support inquiries, improve user retention, and provide a consistent, scalable way to educate new customers.

Plus, they can enhance customer satisfaction and lead to faster adoption of your product.

A customer onboarding video should ideally be 2-5 minutes long, providing clear and concise information without overwhelming the viewer. Keep it short and focused on key steps to maintain engagement.

Customers typically watch onboarding videos right after signing up, during the initial setup of a product or service, or when they need help understanding key features. The best part is onboarding videos allow customers to revisit it as needed.

Key metrics for onboarding video success include completion rate, engagement metrics (likes, shares, etc.), viewer drop-off points, time spent watching, and the impact on user activation, retention, and support inquiries.

But ultimately it all comes down to business metrics: retention, churn, engagement, and review scores.

Click here and book a demo call with us to learn more about our plans, process, and results.

Due to the nature of the service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time — no questions asked.