Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
Behind the Scenes: Here’s Who We Are and How We Work
Content Beta helps B2B tech teams produce high-performing creative assets—without hiring in-house or chasing freelancers.
We deliver fast, high-quality, and scalable content through an on-demand subscription model built for speed and consistency.
Design Creatives
Video Production
“Fast turnaround”
“Easy to work”
We help B2B tech companies turn complex products into high-performing content.
Whether you’re:
…our creative output is designed to reduce friction and drive results.
You get an on-demand creative team ready to deliver:
At Content Beta, we combine human creativity with tech-enabled systems to deliver high-quality content without chaos.
Your single point of contact who ensures creative quality and brand consistency.
Regular syncs to align on campaigns, feedback, and priorities.
Writers, designers, and editors who work as an extension of your in-house team.
Track requests, revisions, and delivery timelines with ease.
Work with us directly inside your existing Slack workspace.
Accelerate production while maintaining consistency and quality.
We make it easy for B2B tech marketers to scale content production without increasing headcount or managing multiple vendors.
We partner with B2B tech companies that need to move fast but don’t have the in-house creative bandwidth to match their ambitions.
Typically, we work with
Typically VPs of Marketing, CMOs, or Heads of Product Marketing at companies with 50 to 1000 employees. Your team is lean (2 to 8 marketers), and design support is minimal. You’re tasked with big outcomes—campaigns, launches, content refreshes but bandwidth is always tight.
Whether it’s outdated sales decks, launch delays, or a growing backlog of content requests, we help you clear the queue and keep moving. Many of our clients come to us after juggling freelancers, wrangling multiple agencies, or burning out their only designer.
We specialize in supporting teams in industries like SaaS, Cybersecurity, IT Services, Networking, DevOps, Data Infrastructure, and Semiconductors—where the product is complex and the buyer is sophisticated.
You know content matters. You’ve got the strategy, the ICP clarity, and the messaging. What’s missing is a scalable way to turn ideas into high-impact videos, campaigns, onboarding content, and product explainers.
Our best clients treat us as a true creative extension of their team. They value fast turnarounds, dedicated support, and the ease of collaborating via Slack not endless email threads or managing different freelancers.
Because content shouldn’t be the bottleneck that slows down your product, sales, or growth.
Most creative vendors make you choose: speed, quality, or affordability. We built Content Beta so you don’t have to.
✅ A full creative team—without hiring
✅ A dedicated creative director—who owns quality
✅ A system—built for fast, repeatable execution
✅ Slack integration + 24-hour delivery + deep B2B knowledge
Whether you’re launching features, refreshing sales decks, or onboarding users we help you deliver faster, cleaner, and at scale.
We’re not an agency. We’re your creative operating system.
We believe great content shouldn’t slow you down.
To help B2B tech marketers turn complex products into clear, compelling content—faster, affordably, and without creative bottlenecks.
We create content that reflects the true voice of your brand and stays consistent across every platform and touchpoint.
Internally, we promote honesty, trust, and individuality. Externally, we keep our communication sharp, respectful, and client-focused.
Speed and quality are not a trade-off. With proven systems, AI-enhanced workflows, and top-tier creative talent, we deliver high-quality work in days.
We started as content creators, helping software companies explain complex tools on YouTube. Over 6 years, we worked with EY, PwC, Amazon, and others.
We saw firsthand how slow, expensive, and inconsistent traditional creative production could be.
So in 2020, we launched Content Beta: a better way for B2B Tech companies to scale product content; without breaking the bank or the bandwidth.
Today, we serve 200+ tech brands with our creative subscription model. We deliver creative assets without the usual pain.
We’re a global team of creative professionals, project managers, and technologists who understand the unique challenges of B2B tech marketing.
At the core of every subscription is a dedicated Creative Director who owns your brand guidelines, reviews every deliverable, and ensures everything is consistent and on-brief.
Our creative network includes:
We integrate our creative team into your workflow like an extension of your team.
Traditional creative models are not ideal for fast-moving B2B teams:
CaaS fixes this. Our Creative as a Service model gives you instant access to high quality creatives without the overhead.
With CaaS, you get:
You stay focused on growth. We handle the creative engine behind it.
Content Beta offers on-demand creative services, videos, designs, and content services, for B2B companies.
Content Beta is for SaaS marketers, Demand generation marketers, Product marketers, content marketers, product managers, customer success teams, sales enablement teams, and growth teams in mid-to-large B2B tech companies.
Creative-as-a-Service (CaaS) is a flexible subscription that gives your team access to a full creative squad—without hiring freelancers or expensive agencies.
At Content Beta, our turnaround for design projects is 24 to 48 hours and turnaround for video projects is 7 to 10 days.
Yes, we do offer custom pricing based on volume, frequency, and complexity. Businesses can book a call with us to discuss their custom plans.
