Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
Get your B2B product demo that turns tech complexity into clarity, and curiosity into customers!
Design Creatives
Video Production
“Fast turnaround”
“Easy to work”
Website visitors dropping off soon?
Show them exactly how your product solves their problems under 90 seconds with demos.
Sales cycles taking forever?
Replace weeks of back-and-forth with a demo that simplifies buyer decisions and eliminates roadblocks.
Traffic but no conversions?
Convert curious browsers into qualified leads by helping them visualize the amazing transformation your product brings.
Finally hear your prospects say:
✅I immediately understood how your solution works
✅I can see exactly how this fixes our workflow problems
✅I’ve already shown the demo to my team – let’s talk pricing
✅Your demo answered the exact questions our team was debating
✅This is exactly what we’ve been looking for
Without the headaches of endless revisions, missed deadlines, or
explaining your product to yet another creative team.
We create product demos that make prospects say “I need this now.” Our systematic process turns your unique selling points into visual stories that drive immediate action. Here’s how:
We start with a discovery call to understand your product's key selling points, your sales challenges, and where prospects typically get stuck. This conversation reveals which features deserve the spotlight and which benefits will resonate most with your target audience.
We study how your customers use your product in real-world scenarios. We immerse ourselves in the user experience, understanding typical workflows and friction points. This lets us create demos from the user's perspective rather than just showcasing features.
We identify which benefits truly matter to buyers. We create a logical walkthrough that answers questions prospects typically ask during evaluation. Our focus stays on business outcomes that solve problems, not just technical capabilities.
We storyboard each screen interaction, ensuring the demo flow matches how users actually evaluate your solution. This creates an authentic experience that feels intuitive to viewers, helping prospects see themselves using your product.
We deliver professional execution: high-quality screen recordings, strategic annotations, custom animations, and engaging graphics. We infuse consistent brand elements, add subtle background music to maintain interest, and record clear narration when needed.
We refine all elements and deliver your completed demo video within our 8-day production timeline. Your dedicated Creative Director manages final quality checks to ensure brand consistency and messaging clarity.
We are revolutionizing B2B Marketing by Balancing Quality, Speed, and Cost of Creative Production
 | Freelancers | Agencies | |
|---|---|---|---|
| SaaS Expertise | ✔ | ✖ | ✖ |
| Turnaround time | 1 day | Several weeks | Several weeks |
| Capabilities | Video, Design, Website & Content | One skill | Broad but slow |
| Flexibility | Scale anytime | Limited availability | Long contracts |
| Time to start | < 1 day | 2+ weeks | 4+ weeks |
| Unlimited revisions | ✔ | ✖ | ✖ |
| Pricing | $$ Fixed | $$ Hourly | $$$$ Hourly |
To get product demo videos that actually SELL! Period.
“Our product demo from Content Beta went straight to a prospect who immediately asked for a contract.” – Scalex.ai
✅ Fast turnaround – Complete videos in just over a week, with 24-hour revision turnarounds
✅ Budget protection – Unused production hours move to the next month
✅ Slack integration – Submit requests and receive updates directly in your team’s workflow
✅ Dedicated Creative Director – Each project gets a Creative Director who understands your product
⭐ Proven track record – 3400+ projects completed for 200+ SaaS companies with 4.7/5 G2 ratings
CUSTOMER SUCCESS STORIES
❝ We see people booking more demos with the product video developed by Content Beta.❞
Andy Karuza
Head of Marketing
❝ We have less people asking us questions and we see 33% higher free-to-paid conversions. ❞
Arianna Gonzalez
Growth Strategist
❝ The first draft of the first video was SO good. We are already receiving great responses after sending the video to our prospects. ❞
Grant Goodwin
CEO
Product Launch Videos, Product Demo Videos, and Explainer Videos.
Imagine a sales rep who:
This is not just a video. This is your brand’s 24/7 storyteller.
Got Questions?
A product demo video is a short, and engaging video that showcases a product’s features, functionality, and benefits in action. Without a quality product video demo, your business could lose a chance to connect with your audience and convince potential buyers.
The cost of a product demo video can range from $1,000 to $5,000 or more, depending on factors like video style, complexity, and production scope.
The best video ads agencies include:
To make a product demo video, plan your script, highlight key features, and showcase the product in action. Use clear visuals, engaging narration, and smooth editing to keep it informative and appealing. To get it done effectively, quickly, and smoothly, get in touch with us!
The length depends on the specific product, its complexity, and the needs of the ideal audience. However, the ideal length of the video should be between 2- 5 minutes long. It should be enough to showcase the key features and benefits of the product without losing the viewer’s attention.
A great product video should communicate the audience’s pain points and tell a straightforward story. The video should be visually professional, concise yet detailed. There should be a strong message to engage viewers with clear audio quality. The brand identity should be intact with a call to action to guide viewers on what to do next.
To showcase key features and functionalities in a demo video, start by highlighting the problem your product addresses. Use clear visuals and voiceovers to introduce your product and its details. Demonstrate its real-world application with benefits and what sets the product apart. Simplify complex parts with animations, and add a strong call-to-action to guide viewers.
A quality product demo with your product in action, assures your potential customers of its efficiency. It builds trust and solves the complexities of your product with visually engaging clips and animations. It helps users understand the product’s usage and helps in increasing conversion rates.
A good demo video is one of the essential pieces in your B2B marketing kit as it not only successfully gives the potential user a tour of the product, it subtly informs the user on the non-highlighted aspects like affordability, relevance, and usefulness, prodding the client into making a decision according to his needs and taking action sooner. You can also use this for Sales Enablement for your sales team to close deals faster.
It is also used to demonstrate upgrades on the product, how to use previously launched products, or even answer frequently experienced problems, thereby severely improving the sales qualification process.
The main difference is the audience in your Marketing funnel. If your audience is on top of the funnel, your goal is to tease them so they want to learn more about your product.
However, when the audience is in the consideration or conversion state, he’s problem-aware and solution-aware, your goal is to convert him into a demo request or maybe a paying customer. Product Demo videos show the use case by actually showing your product UI.
Yes. In fact, we prefer to record the screens ourselves since it helps us with getting the screen resolution right. We typically request for your product’s sandbox access and product docs or raw loom videos.
If your product involves complex integrations or features we may not be able to replicate easily, we will request for screen recordings in specific formats. We will recreate the script and sync it with your recordings.
We get it. You’re not comfortable with investing in product videos today. You’re thinking they’ll become outdated in the next six months or so. Instead of throwing outdated product videos when you have new product updates, we update the videos to keep up with your product’s speed.
We call it video refresh – get your videos refurbished when you want. Schedule a call with us to learn more.
We DON’T need your time to explain how your product works. We have tried and tested the process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.
All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership of illustrations, vector files, stock videos, and images belongs to a third party and has a license to use without crediting the creator.
We shoot for video delivery within 8-10 days. The two things that hold up delivery are –
Due to the nature of the service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time — no questions asked.
