Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
Break down complex offerings into compelling stories that turn confusion into clarity and visitors into qualified leads.
Design Creatives
Video Production
“Fast turnaround”
“Easy to work”
You have an amazing solution, but prospects just aren’t “getting it” fast enough.
Let explainer videos simplify, engage, and inspire action.
Your prospects will tell you:
✅ Now I actually understand what you do.
✅ This makes perfect sense – I see exactly how this solves our problem.
✅ I shared this with our entire team so everyone’s on the same page.
✅ Let’s talk about implementation details – I’m ready to move forward.
One video. Instant clarity. Shorter sales cycles.
We’ve helped hundreds of B2B companies articulate complex offerings through clear, engaging explainer videos.
We dig deep to identify the explanation that will resonate with your specific audience:
The script is the foundation everything else builds upon:
We focus on benefits while explaining just enough about features
This is where understanding becomes effortless:
We ensure every visual element supports comprehension
The quality of execution makes all the difference:
We are revolutionizing B2B Marketing by Balancing Quality, Speed, and Cost of Creative Production
 | Freelancers | Agencies | |
|---|---|---|---|
| SaaS Expertise | ✔ | ✖ | ✖ |
| Turnaround time | 1 day | Several weeks | Several weeks |
| Capabilities | Video, Design, Website & Content | One skill | Broad but slow |
| Flexibility | Scale anytime | Limited availability | Long contracts |
| Time to start | < 1 day | 2+ weeks | 4+ weeks |
| Unlimited revisions | ✔ | ✖ | ✖ |
| Pricing | $$ Fixed | $$ Hourly | $$$$ Hourly |
CUSTOMER SUCCESS STORIES
❝ When we played product explainer video, the first prospect who saw it, bought our platform. ❞
Chad Burmeister
Founder
❝ We see a minimum 40% cost savings as compared to freelancers or traditional agencies. ❞
Chelsea Nicole Waller
Product Marketing Manager
❝ We were able to publish new Tutorial Videos on the help center in 4 languages in under a month. ❞
Franziska Sens
Product Marketing Manager
Product Launch Videos, Product Demo Videos, and Explainer Videos.
When prospects understand quickly, your entire funnel improves:
✅ Higher conversion rates with frictionless buyer journeys
✅ Lower acquisition costs through scalable pre-sales content
✅ Better-qualified leads with clear product positioning
✅ Stronger brand authority with memorable storytelling
✅ Greater marketing ROI with multi-use video assets
✅ Deeper audience engagement through relatable narratives
Got Questions?
An effective B2B explainer focuses on solving specific business problems rather than just showcasing features. It combines clear messaging, relevant examples, professional animation, and a logical structure that builds understanding progressively – all tailored to your specific audience.
Professional B2B explainer videos typically range from $5,000-$15,000 depending on animation style, length, complexity, and production requirements. We provide options at different investment levels to fit various budgets while maintaining effectiveness.
For most B2B solutions, 90-120 seconds is the sweet spot – long enough to explain complex value but short enough to maintain attention. We can help determine the optimal length based on your specific offering and audience.
An explainer video is a concise video that simplifies complex ideas or concepts into easily understandable content. These videos are typically used in marketing, education, and business communication.
To produce an effective explainer video for your product or service, we typically need the following from you:
An effective explainer video is clear and concise. The visuals are simple and interesting, paired with a clean narration. It catches people’s attention and keeps them hooked. It guides viewers to the next step using CTA.
An explainer video should be 1-2 minutes long. This length is short enough to keep viewers engaged and long enough to focus on the important points and get the message across effectively.
Explainer video benefits your business with better audience understanding. It results in less confusion and better communication of your product value proposition.
You should use explainer videos because they simplify complex topics. They use visuals paired with narration to make information easier to grasp. A good explainer video can be used in sales pitches, webinars, trade shows, etc.
Explainer videos ensure the target audience understands your product/service. It leads to client acquisition and increased conversion rates.
Explainer video production costs anywhere between $1000 to $20,000 or higher. It varies depending on the video’s length, its complexity, the quality of production, the expertise of the team, etc.
An explainer video might be completed within 10 to 12 days or take up to 14 to 16 weeks. It varies based on the explainer video style, video length, complexity, and production process.
Our objective is to present your product through storytelling. We animate the UI screens and use the output to tell your product’s story. And our scalable explainer video production service has transparent pricing.
We DON’T need your time to explain how your product works. We have tried and tested the process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.
Our processes and pricing are reasonably lean. We have maintenance plans that keep your Product UI updated for a fraction of the cost.
You can make as many changes as you want, just keep it within the credit hours your plan gives you.
Yes, we can do any style of animated explainer video you like. Just specify it in the project brief or let your dedicated creative director know. It is even better if you can show us a reference.
Character animation is telling a story using animated characters like buildings, trees, people, etc. We don’t believe in creating animated videos for a B2B audience. They all look the same and make us look less unique. Our philosophy is to tell a story using your product.
We animate your product’s UI screens or codes or the output they generate to tell a story.
All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership of illustrations, vector files, stock videos, and images belongs to a third party and has a license to use without crediting the creator.
Explainer Videos are part of the Creatives-as-a-Service plan. We have transparent asset-wise pricing. Feel free to book a discovery call to learn more. You can also check out the pricing here.
Yes. Each project has a dedicated account manager who will be your point of contact. You can contact your account manager through the Content Beta Cloud or Slack or schedule a call within the platform.
We shoot for video delivery within 8-12 days. The two things that hold up delivery are –
Due to the nature of the service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time — no questions asked.
