Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
Using the Voice of Your Customer (VoC). Because high ranking mean nothing if no one reads past the intro.
→ SEO blogs
→ Lead Magnets
→ Bonus: Visual Strategy
The world has had enough of AI fluff – “In today’s fast-paced world, our game-changer approach will boost your content strategy.”
We track performance and keyword shifts, then update accordingly. Your content doesn’t rot – it stays relevant and ranks longer.
We add contextual links of your existing blogs that matter – not random “read more” fluff. Custom visuals to keep on-page stay time high.
We use transcripts, reviews, forums, and sales calls to mirror how your buyers speak. It reads like a rep wrote it—because your readers hate marketing speak.
Before (Fluffy/Exaggerated):
Why MSP Contracts Matter
In today’s fast-paced digital world, MSP contracts are the cornerstone of your business success! These game-changing documents will revolutionize your client relationships and skyrocket your profitability.
Unlock the secret sauce of successful MSP contracts that will catapult your business to new heights:
After (Realistic/Relatable):
Why MSP Contracts Matter
MSP contracts define the relationship between you and your clients. They’re not just legal documents. It’s about setting a shared understanding, before work begins. You need clarity: what’s covered, what’s not, how changes work.
What specific elements do effective MSP contracts include?
A strong contract doesn’t fix bad service – it prevents the confusion that leads to angry calls, delayed payments, or surprise requests.
Before (Generic & Dense):
3 Tips for SDRs to Overcome Objections
SDRs must develop effective objection-handling strategies to navigate the sales process successfully. This includes active listening, demonstrating empathy, and articulating clear responses to common pushbacks.
Utilizing proven frameworks like the “feel-felt-found” method can help reps build credibility and rapport. Ultimately, objection handling is not about confrontation – it’s about educating the buyer and positioning value.
With consistent practice, SDRs can turn objections into opportunities and build a high-performing pipeline.
After (Specific + Visually Formatted):
Reps Who Ask the Right Questions Win
Most objections aren’t a no. They’re a test. Objections usually mean they’re still thinking. That’s a good sign.
→ “We’re using someone else.” Ask what’s working – and what’s not.
→ “Not the right time.” Ask: “When’s the next review cycle?”
→ “No budget.” Ask what they do spend on.
Stay patient. Listen. Connect your pitch to their words – not your slide deck. The goal isn’t to win the moment. It’s to stay in the conversation.
Problem
The in-house team was producing blogs monthly – but traffic flatlined. The content was optimized for keywords, not people. Search intent wasn’t clear. Visuals were missing. Interlinking was random. Leads? Still stuck at zero.
Solution
We restructured existing content based on VoC insights. Added visual callouts, interlinked key pages, and optimized for informational search intent – not SEO checklists. Pages were monitored weekly and adjusted to match evolving SERP behavior.
Outcome
5.41M
42,000+
Because writing and maintaining SEO blogs requires different skills: search intent research, VoC analysis, content decay tracking, and visuals. Most internal teams don’t have the bandwidth (or desire) to do it all.
Not directly – but we train our AI system to think like them. In the first week, we feed it real-world inputs: testimonials, reviews, sales calls, interviews, and even podcasts. That gives us insight into how your buyers think, what they ask, and how your team responds.
Instead of relying on one SME’s point of view, we absorb dozens of voices. That’s how we replicate an SME – at scale.
We update our training data monthly. New messaging. New objections. New feature launches. Everything gets folded back in – so your content evolves with your product. You don’t need to start from scratch. We just refresh the inputs and keep writing like we’re sitting inside your sales org.
Yep. Most agencies prioritize volume over voice. We reverse that. Our writing starts with how your buyers speak (ICP) – not a generic brief or SEO plugin suggestion.
Voice of Customer. Most content is written about the audience, not in their voice. We bake in the language your buyers actually use – and connect it to their search intent.
Yes. If your goal is to publish more forgettable content. We use AI for research and drafts, but editing, refining, and structuring for humans? That’s where we come in.
Your tool recommends keywords. We analyze why people are searching those terms and structure content around what they’re actually trying to solve.
Not if no one’s reading them. We focus on how long people stay, what they click next, and how you can reuse one post in multiple formats.
AI search is increasingly visual. Clear visuals keep people scrolling. Smart visuals (like infographics and leadership quotes) help you own the SERP snippet and reduce bounce.
Most interlinking is random. Ours is strategic – built to create content clusters and move readers deeper down the funnel.
Nope. We also turn blog content into LinkedIn posts, carousels, email content – without making it sound like recycled noise.
This isn’t a magic traffic wand. But if you already have traffic, you’ll start seeing improvements in engagement and conversions within 6 weeks of publishing our first content. We share the metrics upfront.
