Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
Because email, cold calls, and LinkedIn DMs just aren’t working like they used to.
→ Smart physical touchpoint = attention
→ Blends with your existing outbound sequence
→ 10X reply rates from high-value accounts
It’s not a gimmick. It’s an emotional nudge. Prospects keep the book – then respond to what’s inside it.
Each book is built around your prospect’s ego, problem, or ambition – never generic. It doesn’t land with a pitch. It lands with narrative
You don’t need to change your outbound motion. We slot between LinkedIn, cold emails, and calls – so you follow up while you’re still remembered
Typical outbound? 2–3%. This? 20–30% response and 11–22% booked meetings. We’ve seen it. Repeatedly.
Seasoned leaders won’t fall for swag or handwritten “AI” notes. A custom book with their name? That earns attention and respect.
Our book doesn’t replace your team’s efforts. It gives them a warm door to walk through.
Yes. Our average response rate is 20–30%, with 11–22% converting to booked meetings
The first page tells a personalized story about the problem you solve. The rest? Blank. It’s symbolic, clever, and completely unique to your message.
You send us a target list. We handle address verification, creative, printing, packaging, and delivery.
Use email or LinkedIn while the book is fresh in their mind. We’ll guide your timing and messaging
Yes. We handle all creative – from concept to layout to the CTA on page one.
Right now, we ship to verified addresses in North America, UK, and EU.
We’ll research them. We also filter out any targets who aren’t likely to receive physical mail. This is an add-on service.
200 accounts. Ideal for high-value targets, ABM campaigns, or pilot experiments.
Starting at ~$40 per book, depending on quantity and complexity.
From kickoff to delivery: 3 weeks. We can fast-track batches for events or campaigns. Express delivery fee applicable.
