Roast B2B Video ads with Julien Sauvage – CMO @ Cordial. Ex-Gong, Clari, Salesforce.
You don’t have 3 weeks to polish a post that dies in 24 hours. And it’s not about more posts – it’s about better ones.
→ Diverse Content Buckets.
→ Fast TAT with AI + Repurposing.
→ We own the engagement metrics.
We didn’t guess what works. We tested it – on our own brand. Everything we do for clients started as something we made to fix our own broken content loop.
We turn one asset into five formats – without sounding repetitive. Our system pulls from your blogs, videos, testimonials, and transcripts to create LinkedIn-native content fast.
UGC-style content doesn’t mean off-brand. We use AI to speed up draft creation, and LoFi formats to reduce cost – without sacrificing voice, tone, or credibility.
LinkedIn rewards variety. We rotate GIFs, carousels, infographics, and short clips to avoid monotony and increase engagement.
Most LinkedIn posts talk at your audience. We pull language from reviews and call transcripts to talk with them instead.
We track what’s working across B2B feeds weekly – and adjust your content style accordingly. That means no “thought leadership” for the sake of it.
We highlight your customers and industry leaders in carousels designed to share wins, lessons, and expert POV. These posts earn engagement by making the right people look great
Avoid: Tagging people unnecessarily.
Ingredients
→ Quotes from real podcasts
→ Posts Image or face for context
Think: playful, relatable jabs your buyers, users, or competitors would actually share (or at least laugh at). Perfect for building reach without losing brand maturity, or being cringey.
Avoid: Being edgy just for attention.
Ingredients
→ Recognizable industry trend, mistake
→ Taggable moment (“we love you, but…”)
→ Light humor, not sarcasm, not criticism
→ CTA: “Tag a team that needs this”
Short, honest “show what it does” mobile clips. Or, just general updates about new feature / UI releases with use cases and impact.
Avoid: Over-edited videos.
Ingredients
→ UGC-style mobile-recording
→ Add UI screenshots
→ On-screen text
→ Answer the ‘So what?’
Ask a tech question. Record a teammate’s reaction. That 15-second hallway clip can be more engaging than your 3-minute explainer.
Avoid: Staging it like a brand film.
Ingredients
→ Shot on mobile (LoFi is the point)
→ One question, one answer
→ Light captioning for clarity
→ Show real workspace context
Convert real testimonials into a catchy visual card or subtle GIFs what happy customers are saying about you. Design for attention and reinforcement, not decoration.
Avoid: Using same templates with stock headshots.
Ingredients
→ Real customer quote
→ Add micro-animations using AI tools
Perfect for spotlighting subject-matter experts, customers, and founders without asking them to record something new.
Avoid: Uploading with no hook.
Ingredients
→ Booth Interviews
→ Hook (first 3 second)
→ Captions (95% of people watch muted)
We turn long-form content into short, skimmable LinkedIn posts that get read. Think: listicle-style visuals or one-slide carousels. This format gives your best ideas a second life.
Avoid: Dumping blog links with a wall of hashtags and hoping for clicks.
Ingredients
→ 3-5 key takeaways from the original post
→ A listicle or “X things to know” structure
→ CTA like “Want the full report? Link in comments”
Most people write LinkedIn posts like blog intros. Too slow. Too formal. Too forgettable. We use short-form copywriting formats that hook fast, scroll well, and get read all the way through.
Avoid: Posting dense paragraphs with no rhythm, no hook, and no spacing.
Ingredients
→ Hook
→ Skimmable takeaways. Avoid emojis.
→ Mix short/medium/long sentences for rhythm
→ Use real voice – voice of customer
No. You don’t need to be quirky (or cringey) – you just need to be useful to your audience. We help you create value-forward content that earns reach without sacrificing brand tone (or self-respect).
Because a calendar of templated uploads isn’t strategy. We build varied content formats, repurpose smartly, and post with purpose – not just schedule to fill slots. We focus a lot on hooks and visuals.
We bring strategy, messaging clarity, and content systems that your team (or intern) can actually execute.
Most teams “try” LinkedIn by posting safe, forgettable content once a week. We focus on content built for how LinkedIn works now – hook-first formats, native visuals, and real buyer language.
That’s fair. If your buyers aren’t there. But if they are, you’re invisible to them. LinkedIn isn’t a volume play – it’s a visibility play. And the bar is lower than you think.
Likes are a lagging signal. DMs, comments from ICPs, reposts from partners – those are better signs your content is doing its job. In fact, people read but don’t react. They observe. You need to be there in their mindspace – consistently.
Short answer: both. Company page builds brand equity. Leadership profiles build trust, visibility, and reach. We help you coordinate the two – without duplicate content or awkward silos.
Absolutely. We aim for consistency, not constant output. However, avoid weekends. Three two posts a week will outperform five lazy ones. Our work with you is to build you a sustainable system not a burnout machine or template calendar.
Not in the gated-PDF sense. But yes, good content gets you in-market awareness, buyer attention, and warm intro paths. We’ve seen it turn into demo calls, podcast invites, even job offers. (Because visibility ≠ vanity)
Even better. We focus on useful, not preachy. If you can explain what you do in plain English, we can help you post content that makes people say “Finally, someone said it like this.
Because no one wakes up excited to read a product changelog. We reframe updates around use cases, customer moments, or before/after pain points – not release notes. People share what’s useful, not what’s new.
Start by creating content that speaks for your audience, not just about yourself. Use formats like carousels, POV posts, GIF testimonials, and short video clips. And no – you don’t need an editing team. You need a repeatable system (that’s what we bring).
