ChatGPT
Perplexity
GeminiPinterest is a visual search engine. It allows businesses to show ideas, products, or concepts. It might not be the first platform that comes to mind for B2B marketing, but it’s an effective tool when used right. How?
Pinterest has low competition compared to other platforms. It also keeps posts active longer, driving traffic over time. Its targeting features help ensure your Pinterest video ads reach the right people.
In fact, according to The Social Shepherd, users are three times more likely to click on a pin and visit a brand’s website on Pinterest than on any other social media.
Now, you might be thinking –
- What role does Pinterest’s long content shelf life play in maximizing the ROI of video ads?
- What are some best practices for optimizing video ads on Pinterest for search and discoverability?
- What are the most effective ways to use Pinterest ads for seasonal promotions and special events?
Below, you’ll discover Pinterest video ad examples, best practices, and video specifications.
Here is one of the best video ads created by Content Beta for Truckstop:
Making a video for B2B & SaaS products needs a different mindset.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
Why should you use Pinterest Video Ads?
Pinterest video ads are promotional content that appear in users’ feeds and search results. They combine discovery with intent. This helps you reach people who are actively seeking inspiration and solutions related to your product or service.
The advantages of a Pinterest video ad are:
- Automatic video ad playback.
- They support various goals – brand awareness, views, and conversions.
- Available across all Pinterest markets and devices.
- Low competition helps you stand out.
- Targeted reach based on interests, behaviors, and search activities.
- Video Pins are visually distinctive in the feed.
- Video ads can link directly to your website or product pages.
10 Best Examples of Pinterest Video Ads
Here are the 10 best Pinterest video ad examples:
1. Tailwind
Video Duration: 40 Seconds
Video Style: Live-action UGC style video
Analysis:
- Tailwinds Pinterest video ads use a relatable narrative. This UGC video example explains the features such as auto ad creation, scheduling posts, etc.
- It subtly shows the UI of Tailwind while emphasizing how it can simplify social media management.
- The ad concludes by promoting Tailwind’s “Free Forever” plan, with a brief explanation of how to use it for idea generation.
2. Samsung
Video Duration: 12 Seconds
Video Style: Motion graphics style video
Analysis:
- The video introduces the Galaxy Watch7 and subtly shows the watch’s health-tracking features.
- It features basic motion graphics and gradient backgrounds, keeping the entire focus on the product.
- The ad ends with a voucher offer, encouraging viewers to purchase Galaxy Watch 7.
3. Adobe Express
Video Duration: 50 Seconds
Video Style: Live-action with screencast style video
Analysis:
- The video tells a playful story of a character preparing for a fun presentation night. It focuses on creating presentations using Adobe Express.
- Adobe Express’s Pinterest video ads include screencasts that showcase the UI and describe the process as well.
- It highlights features such as template selection, adding elements, and text customization, with a voiceover guiding each step.
4. Squarespace
Video Duration: 15 Seconds
Video Style: Puppet-style video
Analysis:
- The video features a puppet octopus character working on creating websites.
- The video subtly shows different types of websites you can create, such as for health, e-commerce, or tax services.
- It starts with the tagline, “With Squarespace, you can make a website to sell anything.” And it ends with prominent Squarespace branding.
5. Canva
Video Duration: 16 Seconds
Video Style: Live-action with screencast style video
Analysis:
- The video shows how to create presentations on Canvas using the Magic Presentations feature with just a prompt.
- It features screencasts of the process, with a voiceover explaining each step.
- Canva’s Pinterest video ads also include subtitles, making it easier to follow along.
We know how to sell your story using your product UI
6. Airbnb
Video Duration: 15 Seconds
Video Style: Stop-motion with motion graphics
Analysis:
- This video compares Airbnb to hotel rooms, showing why Airbnb is the better choice.
- The video uses stop motion with mini characters and houses, making it fun and eye-catching.
- It has a simple white background and includes subtitles for easy understanding.
7. Etsy
Video Duration: 37 Seconds
Video Style: Live-action explainer video
Analysis:
- The video explains how to choose 7 different gifts for 7 people using Etsy Gift Mode.
- It includes UI snippets of the Etsy Gift Mode and highlights its AI feature and product recommendations.
- Etsy’s Pinterest video ads focus on how simple it is to use “Etsy Gift Mode” to find the perfect gifts.
8. QuickBooks
Video Duration: 8 Seconds
Video Style: Presentation-style animation video
Analysis:
- The video starts with the tagline “PAYROLL like a pro.” It uses simple images and slide transitions.
- It uses a text overlay and subtly showcases the Payroll platform’s UI animation.
- The video concludes with a promotional CTA, aiming to drive immediate action.
9. Headspace
Video Duration: 15 Seconds
Video Style: Animated video
Analysis:
- The video helps viewers relax in 15 seconds with simple animations showing “Breathe in” and “Breathe out.
- Headspace’s Pinterest video ads have a calming and soothing tone that matches their theme.
- It ends with a “Try it for free” CTA and links to download the app from the Play Store and Apple Store.
10. Amazon
Video Duration: 15 Seconds
Video Style: Live-action commercial video
Analysis:
- The video features Megan Thee Stallion performing a rap song about Prime Day, bringing energy and excitement to the ad.
- The video emphasizes the benefits of Amazon Prime and the wide range of products available.
- This Pinterest ads video is lively and fun, with props, dance, and a playful vibe.
Pinterest Video Ad Formats
There are two types of video ads on Pinterest:
1. Standard Width Video Ads
For standard width video ads:
- Size: The Pinterest video ad size matches the size of regular Pins.
- Visibility: Appears in the regular feed and can be used in both paid campaigns and for organic impressions.
- Format: Offers flexibility with various aspect ratios, including square and vertical video options.
- Objectives: Includes brand awareness, video views, consideration, and conversions.
- Markets: Available in all Pinterest ad markets.
- Devices: Accessible on iPhone, Android mobile, iPad, Android tablet, and desktop.
2. Max Width Video Ads
For Max width video ads:
- Size: The Pinterest video ad size stretches across the entire width of the mobile feed.
- Visibility: Available only for paid campaigns.
- Format: Designed to be full-width, with a specific aspect ratio.
- Objectives: Includes brand awareness and video views.
- Markets: Available in all Pinterest ad markets.
- Devices: Accessible on iPhone and Android mobile.
Pinterest video ad specs & Placements
Optimizing your Pinterest video ads dimension makes sure your content looks good and performs well on the platform.
Here’s a table comparing the Pinterest video ad specs for Standard Width and Max Width Video Ads:
| Specifications | Standard Width Video Ads | Max Width Video Ads |
|---|---|---|
| File Types | .MP4, .MOV, .M4V | .MP4, .MOV, .M4V |
| Encoding | H.264 or H.265 | H.264 or H.265 |
| Max File Size | Up to 2GB | Up to 2GB |
| Video Length | Min: 4 seconds Max: 15 minutes | Min: 4 seconds Max: 15 minutes |
| Recommended Video Length | 6 to 15 seconds | 6 to 15 seconds |
| Aspect Ratio | Shorter than 1:2, taller than 1.91:1 (1:1, 2:3, 4:5, 9:16 recommended) | cannot exceed height - 1:1 |
| Title Character Count | Up to 100 characters (first 40 may show in feeds) | Up to 100 characters (first 40 may show in feeds) |
| Description Character Count | Up to 500 characters (used for algorithm relevance) | Up to 500 characters (used for algorithm relevance) |
| Account Type | Business accounts only | Business accounts only |
Pinterest video ad placement lets you decide where your ads show up on the platform. You have three options:
- Home Feed (Browse Placement): Ads show up as users browse their main feed.
- Search Results (Search Placement): Ads appear when users search for specific terms.
- All Placement: Ads appear in both the home feed and search results, maximizing visibility.
- Related Pins: Ads are shown with Pins related to the user’s interests.
Pinterest Video Ad Best Practices
Here are a few best practices for Pinterest video ads:
1. Hook Them Immediately
Start your video ads with a value-adding visual, message, or problem statement to engage viewers in the first few seconds.
2. Keep The Videos Short
Aim for videos that are 6-15 seconds long. Focus on key messages, CTA, and visuals. Short videos are more likely to be watched all the way through.
3. Make It Mobile-Friendly
Design your video ads on Pinterest to look good on mobile devices with clear visuals and easy-to-read text. Many users watch videos without sound. So, use text or captions to help.
4. Use Clear Titles
Write a title that clearly describes your video’s content and includes relevant keywords. You can use up to 100 characters for your title. Descriptive titles improve discoverability.
5. Add Detailed Descriptions
Write a detailed description with relevant keywords to improve your Pin’s relevance and reach. This helps the algorithm and increases the chance of your video ads Pinterest being shown to the right audience.
6. Include a Call to Action
Include call-to-action examples (CTA) to direct viewers to take specific actions. These include visiting your website or following your page. Make it easy for them to do so.
Looking to create Pinterest video ads that stand out and deliver value? Choose Content Beta. Our Creative as a Service (CaaS) plans are designed to fully support tech companies.
How are we unique?
- Transparency & Zero Wastage: We provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
- Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours. We’re always available in your Slack for new requests, feedback, and conversations.
- Quick Response: We ensure a speedy delivery (24-hour) without any compromise on quality. Apart from these, Content Beta also offers rapid responses.
For brands looking for fast and high-quality video & design delivery, we are your ideal choice.
Book a demo call to get a quote!
Pinterest video ads are a great way to get viewers’ attention. They start playing automatically, making them more noticeable than static images. You can choose from standard or max width formats.
These ads offer interactive features that let users view videos in a larger format or with sound. You can use these ads to achieve different goals, from raising brand awareness to driving traffic to your website.
To get the best results, create clear and engaging videos that match what your audience is interested in. Monitor how your Pinterest video ad performs and make adjustments. Always keep Pinterest video ads specs in mind for better optimization.
Frequently Asked Questions (FAQs)
How do I measure the success of my Pinterest video ads?
To measure the success of your Pinterest video ads, analyze these metrics:
- Impressions
- Engagements
- Pin clicks
- Outbound clicks
- Track Real-Time and Historical Data
- Compare Organic vs. Paid Performance
Can I target specific audiences with Pinterest video ads?
Yes, you can target specific audiences with Pinterest video ads. Pinterest allows you to personalize your campaigns by targeting people based on factors such as
- Location
- Interests
- Keywords
- Demographics
Are there any common mistakes to avoid with Pinterest video ads?
Here are common mistakes to avoid with Pinterest video ads:
- Ignoring Targeting Options
- Overlooking Analytics
- Not customizing your video ads
- Neglecting A/B Testing
- Lack of Clear Call-to-Action
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
