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GeminiExplaining tech isn’t the same as explaining a physical product.
If you’re selling a piece of furniture, an accessory, or even a home appliance – you can show it being used. The value is often visible.
But with tech products, especially software, the value is abstract. You’re selling workflows. Interfaces. Integrations. Invisible improvements to speed, security, automation, or cost.
That’s where explainer videos come in. They help break down the invisible value of software and technology. Done right, they bridge the gap between what the product does and why it matters.
This list features tech explainer videos from 3 types of companies:
- Pure software (like InvenAI or 1Password)
- Hybrid (software + hardware, like Intel or Dell)
- Ecosystem-level platforms (like Microsoft or IBM)
We’ve curated examples across categories, complexity levels, and production styles. Use this list to spot what works – and borrow ideas for your next video brief.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
1. InvenAI
Making a video for B2B & SaaS products needs a different mindset.
InvenAI is a data intelligence platform that centralizes business information. It helps teams work faster and smarter with AI-driven search.
This tech explainer video uses modern 2D animation and vector graphics to show how data from sources like LinkedIn and news articles connect. Clean motion graphics and a blue-and-white color scheme keep the visuals clear and tech-focused.
The video communicates the product’s value quickly with text like “10x faster” and simple visuals. It highlights how InvenAI speeds up data discovery and improves workflows with a clear problem-solution narrative.
Aligned with InvenAI’s professional brand, the video encourages viewers to request a demo and engage directly. It makes the tool feel advanced yet user-friendly for a B2B audience.
Looking for inspiration on how to wrap up your video with an effective call to action? Here are some Video CTA Examples to help guide you.
2. Thales
Making a video for B2B & SaaS products needs a different mindset.
Thales is a data security platform that protects business data. It helps companies secure their information with encryption and controls.
This tech explainer video uses 2D animation and collage techniques to show how Thales keeps data safe. Simple infographics and motion graphics, like lock icons, make security clear and easy to follow.
The video quickly shows the product’s value with clear text and visuals. It explains how Thales protects, classifies, and audits data, solving key security problems.
Aligned with Thales’s trusted brand, the video encourages viewers to contact Thales for secure data solutions. It positions the platform as a reliable, modern choice for enterprise-level security.
3. DrugBank
Making a video for B2B & SaaS products needs a different mindset.
DrugBank is a platform that simplifies drug discovery. It helps researchers access validated biomedical data to speed up research.
This tech explainer video uses 2D animation and motion graphics, focusing on data charts and molecular structures. Simple icons and smooth transitions make complex data easy to understand.
The video communicates the product’s value with clear text and visuals. It shows how DrugBank helps researchers make faster, more accurate decisions by providing clear, actionable data.
Aligned with DrugBank’s professional brand, the video encourages researchers to partner with DrugBank to improve results. It positions the platform as key to modern drug development.
If you need help simplifying your complex data and research, or if you want to show how your product works, consider explainer video services. We can help you create clear, easy-to-understand content that connects with your audience.
4. Microsoft
Microsoft 365 Copilot is a platform that automates work tasks with AI agents. It helps users save time by simplifying tasks like project management and compliance checks.
This tech explainer video uses 2D animation and animated UI walkthroughs to show how to create AI agents. The clean, simple visuals and smooth motion graphics help explain agent creation and automation clearly.
The video shows how easy it is to build AI agents using natural language commands, making complex automation tasks simple to understand.
Aligned with Microsoft’s trusted brand, the video encourages users to try creating their own agents in Copilot Chat. It highlights security and collaboration, making the platform essential for modern workflows.
5. Intel
Intel Gaudi 3 is an AI accelerator that improves performance and scalability for AI workloads. It helps developers increase productivity and reduce costs with powerful hardware and open software frameworks.
This tech explainer video begins with 3D animation. It primarily focuses on live-action footage of data centers, adding authenticity.
The video explains how Gaudi 3 solves challenges in AI and generative AI workloads. It focuses on speed, scalability, and easy integration.
Aligned with Intel’s high-tech brand, the video encourages viewers to learn more and adopt Gaudi 3 via Intel Tyber cloud or on-premises systems. It also invites viewers to subscribe now to Intel, positioning Gaudi 3 as essential for next-gen AI computing.
6. Samsung
Samsung’s Bespoke home appliances combine energy efficiency, durability, and innovation. They help consumers make eco-friendly choices with smart, easy-to-use technology.
This tech explainer video uses 2D animation along with live-action. It shows the mobile phone UI, demonstrating how users can connect their appliances to their phones. Smooth transitions between product features and info charts make the benefits clear.
The video shows how these appliances reduce environmental impact and save energy. It offers real benefits for consumers.
Aligned with Samsung’s brand, it encourages viewers to explore the Bespoke line and see how small changes can create a more sustainable future.
Stuck with Canva templates & handshake stock photos to tell your Brand Story?
7. IBM
IBM Watsonx is an AI platform that helps businesses use AI efficiently and responsibly. It enables companies to build, deploy, and manage AI models with confidence.
This tech explainer video uses various types of animation to make complex AI concepts easy to understand. It includes a mix of 2D and 3D animation, motion graphics, and product UI showcases. It visualizes AI concepts with clean, geometric shapes and smooth transitions. Icons represent data, AI models, cloud infrastructure, and governance tools.
The video explains complex AI features like model creation, tuning, deployment, and data governance. Visual aids make these concepts easy to understand.
Aligned with IBM’s brand, the video encourages viewers to explore IBM Watsonx and use AI confidently in their organizations. It highlights trust, transparency, and innovation.
8. Cisco
Cisco’s SD-WAN and SASE solutions simplify network management and enhance security. They help businesses securely connect and manage distributed environments with ease.
This tech explainer video uses 2D animation with modern graphics to depict complex network architectures and security layers. Visual metaphors like interconnected clouds, devices, and network nodes simplify the concept of distributed networks. Smooth motion graphics and bold icons emphasize seamless connectivity, security, and automation.
The video explains the unified SD-WAN and SASE solution using clear, accessible language. It visually breaks down the solution’s components to make it easy for a broad audience to understand.
Aligned with Cisco’s brand, the video encourages viewers to explore SD-WAN and prepare for future IT demands. It highlights Cisco’s leadership in delivering secure, scalable, cloud-first networking solutions.
9. Dell Technologies
Dell EMC PowerStore is a storage solution built for today’s data needs. It helps businesses manage data with intelligent and efficient technology.
This tech explainer video uses 2D and 3D animation with motion graphics to explain complex storage concepts. Visuals like data flows, storage nodes, and integrations with VMware and DevOps make technical details easy to understand. The modern color palette matches Dell’s brand.
The video explains PowerStore’s architecture and automation features in clear, simple terms. It shows how data reduction, AI-based monitoring, and application mobility work.
Aligned with Dell’s brand, the video encourages viewers to use PowerStore for their digital transformation. It highlights PowerStore as a future-proof, scalable storage solution for modern businesses.
10. Meta
Meta’s passkeys offer a secure and convenient alternative to traditional passwords. They use biometrics and device PINs to make logging in safer and easier.
This tech explainer video uses clean 2D animation with icons showing fingerprints, face recognition, and PIN codes. Simple visuals make the concept of passkeys easy to understand, with clear symbols representing device security and digital credentials.
The video explains how passkeys solve the problem of passwords. It highlights security benefits like resistance to phishing and local storage of credentials, ensuring user control and privacy.
Aligned with Meta’s brand, the video encourages viewers to create passkeys for a more secure Meta experience. It reassures users about privacy and ease of use, making passkeys accessible to everyone.
11. 1Password
1Password Extended Access Management secures devices and company resources with dynamic validation. It reduces risks and improves compliance for businesses.
This tech explainer video uses clean 2D animation with security-related icons. Motion graphics show access controls, compliance enforcement, and self-remediation workflows.
The video highlights the limits of traditional mobile device management. It presents 1Password as a better, more advanced solution. Simple animations break down device compliance, health validation, and risk reduction.
Aligned with 1Password’s trusted brand, the video invites viewers to schedule a demo. It shows how the solution boosts security and reduces IT workload.
12. Oracle
Oracle Payroll simplifies and automates global payroll management. It helps businesses ensure compliance while adapting to growth.
This tech explainer video uses 2D animation to illustrate payroll concepts. Visuals include simplified UI, workflow diagrams, and representations of employees, compliance, and data flows.
The video explains complex payroll challenges in simple, jargon-free language. It shows how Oracle Payroll automates compliance, rules, and processes across regions.
Aligned with Oracle’s trusted brand, the video encourages viewers to explore how Oracle Payroll supports evolving payroll needs. It reassures viewers by demonstrating how the solution reduces errors, ensures compliance, and improves employee satisfaction.
What makes these tech explainer videos worth studying?
Not all tech explainers serve the same purpose. Some teach. Some pitch. Some inspire. The best ones do all three.
Here’s how they break down:
- ✅ Product Launch Videos – Often bold and cinematic, these build anticipation. Think of how Intel introduces new chips or how Meta showcases new features like passkeys for secure logins.
- ✅ Vision-Led Explainability – Used by enterprise brands like IBM to position themselves as ecosystem leaders in AI or cloud computing.
- ✅ Explainers Disguised as Storytelling – Brands like 1Password, Drugbank or Meta do this well. The product takes a backseat, while the why stays front and center.
- ✅ Hybrid Hardware-Software Use Cases – Companies like Dell or Samsung combine hardware with software to showcase systems that deliver seamless performance across devices and platforms.
- ✅ Feature Demos – These show a specific use case clearly. Satya Nadella’s early Microsoft videos (like his walkthrough of Excel) are great examples. →
Your takeaway? Before writing a script or briefing an agency – decide the job your explainer needs to do. Different goals = different formats.
Frequently Asked Questions (FAQs)
How can explainer videos help with tech adoption?
Explainer videos break down complex products into simple terms. They help customers see the value. This builds trust and encourages quicker adoption of the product.
How do I decide the purpose of my tech explainer video?
Start by identifying your goal. Are you launching a product? Showing a feature? Or telling a story? Each goal needs a different approach. Product launches are cinematic. Feature demos focus on specific use cases.
How can I use storytelling in my tech explainer video?
Storytelling focuses on the “why.” Show how your product solves a real problem. Focus on the benefit to the user, not just the tech itself. Keep it relatable and engaging.
What makes hybrid hardware-software explainer videos effective?
For products with both hardware and software, showing both is key. They highlight how the two work together to provide a seamless experience. This approach helps viewers understand the full scope of the product's capabilities.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
