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GeminiAnimation isn’t just for Pixar or gaming studios anymore. For a marketer or creative team, animation is often the fastest way to tell a product story, explain a concept, or make social content stand out.
Different animation styles serve different purposes. If you don’t know the difference between 2D, 3D, or motion graphics, you’ll struggle to brief your creative team. Worse, you may end up with the wrong format for your audience or budget.
This guide breaks down the 19 most common types of animation videos – what they are, where they fit best, and how to decide if they’re right for your project.
Some of these formats (a.k.a. old-school formats) – like silhouette animation, flipbook, or sand animation – aren’t widely used in commercial projects today. But if you want to borrow the look of an older format for a few scenes, you no longer need a big studio budget. AI tools have made these “old-school” styles much easier to recreate. What once required hours of frame-by-frame effort can now be simulated with text prompts, and Gen AI video tools.
Here is an example of an animated film –
Created with these three prompts –
We create strategic design assets for 200+ B2B & SaaS companies.
Sales presentations, Marketing collateral, Website graphics, Ads Creative and more.
Why Should You Care About Animation Types?
As a marketing manager, product marketer, or founder, you don’t need to produce the animation yourself. But you do need to:
- Ask the right questions when planning projects
- Communicate clearly with your in-house or agency team
- Pick the format that fits your campaign goals and budget
Think of this guide as a translation layer between your business goals and your creative execution.
19 Types of Animation with Examples
For each type, I’ll share 1-2 real-world examples so you can see how it looks in action.
1. 2D Animation – When Simplicity Wins
What it is: Flat images moving across two axes.
Common uses: Explainer videos, ads, and short films.
Duration: 1 minute 15 seconds
The video uses vibrant 2D animation with motion graphics in Jotform’s brand colors. Animated icons and smooth transitions highlight features like drag-and-drop forms, payments, e-signatures, and automation. Visuals highlight SSL and HIPAA compliance for added security. It positions Jotform as a no-code, user-friendly platform that simplifies workflows, reduces paperwork, and builds trust through strong security and ease of use.
The clean, dynamic animation style makes the product feel approachable and keeps technical features easy to follow.
When to use it:
- You’re explaining abstract or conceptual ideas
- You want faster turnaround compared to 3D
- You want to use simplified UI to show your product
Video Briefing & Questions to ask:
- Can we keep the design minimal without sacrificing clarity?
- Do we need characters, or will icons and shapes be enough?
2. 3D Animation – For Realistic Storytelling
What it is: Simulates real-world 3D movement for a realistic effect.
Common uses: Movies, product demos, games.
Duration: 1 minute 33 seconds
The video uses immersive 3D animation with realistic lighting and smooth transitions to bring Trainual’s features to life. It highlights UI elements like drag-and-drop functionality, quizzes, and knowledge tracking in an easy-to-understand way. Trainual is positioned as an all-in-one digital playbook, centralizing company processes, streamlining onboarding, and improving team productivity through organized, scalable training paths.
The 3D animation technique makes complex features clearer, making them easier to follow and understand.
When to use it:
- Your product has complex features that need realism (e.g., SaaS dashboards, medical devices)
- You want a premium look for ads or launches
- You need multiple camera angles or depth
Video Briefing & Questions to ask:
- Do we need realistic or stylized 3D models?
- Can we create depth using textures and lighting?
3. Motion Graphics – Visualizing Ideas Clearly
What it is: Animated shapes, charts, and text.
Common uses: Brand explainers, SaaS demos, presentations.
Duration: 1 minute
The video uses motion graphics with animated icons, shapes, and text, moving fluidly to represent concepts clearly. Brand colors and clean typography animate with smooth transitions, while graphic elements symbolize security, audits, automation, and real-time monitoring. Vanta is presented as a platform that automates the security audit and compliance process, showcasing its integration with existing tools and real-time security posture monitoring.
The use of motion graphics style captures attention and shows how this technique can turn intricate processes into clear, visually appealing content. If you’re planning similar content, understanding the motion graphic video cost helps in planning the right balance between production quality and budget.
Here’s another example –
Duration: 1 minute 16 seconds
The video uses 2D motion graphics with animated icons, dynamic typography, and colorful layouts that align with Asana’s branding. It showcases key features like task assignments, due dates, workload balancing, and automation, visually guiding the viewer through each function. Asana is presented as a unified platform that helps teams organize work and streamline processes through clear, simple visuals.
The animation style simplifies complex workflows and makes the platform’s features easy to follow.
When to use it:
- You need to visualize data or a process
- You want a professional B2B animated explainer video
- You need content that scales across formats (web, social, sales decks)
Video Briefing & Questions to ask:
- Do we have a clear script that matches the visuals?
- Should we incorporate data or keep it simple?
4. AI Animation – The Future of Animation
What it is: Animation generated using AI or JSON code.
Common uses: Music videos, abstract visuals, bold brand experiments.
Making a video for B2B & SaaS products needs a different mindset.
Duration: 7 seconds
This AI-generated video highlights how InteractRV approaches RV sales. Created with AI-driven JSON prompts, the video turns the RV buying process into an engaging “unboxing” experience. Through smooth animations and transitions, InteractRV is positioned as a company that makes RV purchases interactive.
The clean, modern animation style clarifies the process, making it feel fresh, intuitive, and aligned with InteractRV’s goal to redefine RV sales.
Here’s another example –
Making a video for B2B & SaaS products needs a different mindset.
Duration: 5 seconds
The video uses high-energy AI visuals with bold typography and action shots, transitioning from a skydiver’s extreme leap to the concept of cloud backup. The vibrant color grading and dynamic visuals add urgency while keeping a tech-forward vibe. CloudAlley is presented as a secure, easy-to-use cloud backup solution, symbolized by the skydiver’s leap to emphasize simplicity and speed.
It communicates CloudAlly’s value proposition, using impactful visuals to make a complex service feel simple and immediate.
When to use it:
- You want to test bold, unexpected visuals
- Your campaign is innovation-driven and trend-forward
- You’re experimenting with AI filmmaking tools (like Veo, Runway, or Deforum)
Video Briefing & Questions to ask:
- Is this experiment just for buzz, or will it integrate into core campaigns?
- Can we handle unpredictable results and iterations in the process?
5. Anime – Stylized Japanese Influence
What it is: A distinct animation style originating from Japan, characterized by expressive characters, detailed backgrounds, and often exaggerated motion.
Common uses: TV series, films, game trailers, stylized ads.
Duration: 2 minute 13 seconds
The animation blends stylized characters with expressive facial features and dynamic poses, combining 3D CGI environments and characters with anime-style elements like sharp lines, bold color contrasts, and cinematic angles. Fast-paced action sequences showcase intricate fight choreography, while moody backgrounds and lighting set a dark urban fantasy tone.
The ‘Devil May Cry’ series blends Western 3D animation with Eastern anime influences to deliver a thrilling, stylish experience for fans of both the game and anime.
When to use it:
- You want bold, stylized storytelling
- Your audience is global or already familiar with anime culture
- You want emotional depth paired with dynamic action
Video Briefing & Questions to ask:
- Should we adapt a Japanese-inspired style, or lean into Westernized “anime-lite”?
- Will our target audience see anime as fresh, or too niche?
Stuck with Canva templates & handshake stock photos to tell your Brand Story?
6. Motion Capture (MoCap) – Real Movements, Animated Characters
What it is: Capturing live human movement and applying it to digital 3D characters.
Common uses: Games, films, VR, realistic character ads.
Duration: 9 minute 50 seconds
The video showcases the innovative use of motion capture technology in “Avatar,” where James Cameron recorded both body movements and facial expressions using suits with reflective markers tracked by infrared cameras. This data was mapped onto digital models, allowing characters to express realistic emotions and movements.
A side-by-side comparison shows how raw motion capture footage transforms into lifelike digital characters, setting new standards in immersive storytelling and emotional depth.
This is how the results look in action –
Duration: 2 minute 25 seconds
The Avatar trailer shows how motion capture technology brings these characters to life with stunning detail.
When to use it:
- You need realistic human or creature movements
- Your video blends live performance with 3D animation
- You’re producing for immersive experiences (VR/AR/metaverse)
Video Briefing & Questions to ask:
- Do we have access to MoCap suits or pre-recorded libraries?
- Is this about realism, or can stylized animation achieve the same outcome cheaper?
7. Kinetic Typography – Making Text Stand Out
What it is: Moving, animated typography.
Common uses: Intros, title screens, ad slogans.
Duration: 1 minute 15 seconds
The video features kinetic typography, with text animating across the screen to highlight key messages. Clean fonts and colors complement the visuals, maintaining clarity and impact. It communicates Apple’s environmental goals, focusing on their roadmap toward climate neutrality and commitment to sustainability.
Smooth text transitions keep the content clear and reinforce the voiceover, establishing a clear visual narrative.
Here’s another example –
Duration: 1 minute 11 seconds
The video features modern, clean kinetic typography, where text dynamically animates to emphasize key concepts. The sans-serif, minimalistic font is consistent with Slack’s brand, while precise timing and smooth transitions keep the viewer engaged. The video showcases Slack’s integration of generative AI to automate workflows, prioritize tasks, and summarize conversations, positioning it as a smart platform that combines human creativity with AI-driven productivity.
The kinetic typography improves the clarity of the message, making complex ideas easy to follow and reinforcing the video’s core themes.
When to use it:
- Your message relies heavily on words or slogans
- You’re making short, snappy videos for social
- You want to emphasize tone through movement
Video Briefing & Questions to ask:
- Do we have a strong copy that can carry the visuals?
- Should the typography be paired with music or VO?
8. Mixed Media – Blending Worlds: Hybrid Animation
What it is: Combines animation with live action.
Common uses: Feature films, commercials, social campaigns.
Duration: 1 minute
The video blends live-action footage with 2D and 3D elements, showing real workplace environments with animated interfaces, icons, graphs, and kinetic typography. The color palette aligns with Salesforce’s branding, giving a professional, approachable feel. Salesforce is positioned as a unified CRM platform that connects marketing, sales, service, and more, improving business efficiency and collaboration.
This is a clear example of hybrid animation, where real and animated visuals are combined to explain complex technology. For teams considering live action vs animation, it also shows how both approaches can be used together without losing clarity.
When to use it:
- You want a unique, hybrid look
- You’re blending real customers or footage with creative visuals
- You need to stand out in crowded ad formats
Video Briefing & Questions to ask:
- Will the mix feel seamless or distracting?
- Should we focus more on animation or live-action elements?
9. Lego / Action Figure Animation (Brickfilm) – Playful Stop Motion
What it is: Stop motion using Lego bricks or action figures, often fan-driven.
Common uses: Branded Lego ads, YouTube shorts, playful campaigns.
Duration: 1 minute 30 seconds
The video uses high-energy 3D CGI stop motion that brings the iconic brick aesthetic to life, with characters and vehicles moving as if constructed from real LEGO bricks. Textures and lighting create a playful world that feels authentic. Bold colors, dynamic camera angles, and quick transitions add to the action, blending cinematic adventure with the imaginative nature of the classic toy sets.
The LEGO animation technique keeps the series entertaining and easy to follow for viewers of all ages.
When to use it:
- You want nostalgia or fun tied to toys and pop culture
- Your audience appreciates a “DIY” feel with professional polish
- You’re targeting kids, families, or playful product categories
Video Briefing & Questions to ask:
- Do we have the rights (e.g., Lego brand) or should we use generic figures?
- Will the playful look undercut the seriousness of our campaign?
10. Rotoscoping – Adding Realism to Animation
What it is: Tracing over live-action footage.
Common uses: Film effects, realistic animation sequences.
Duration: 1 minute 4 seconds
The video blends rotoscope and hand-drawn animation, tracing realistic character motion over live-action footage, refined by artistic interpretation. Digitally painted backgrounds add texture and contrast with the animated figures. The aesthetic is expressive, highlighting the artist’s delicate linework and fluidity of human and animal movement.
This video showcases rotoscope animation, blending realism with artistic expression for a striking story.
Here’s a short clip showing rotoscoping technique in action –
Duration: 16 seconds
This video showcases rotoscope animation of the popular anime character Naruto. The animator uses rotoscoping techniques to trace over live-action footage or frame-by-frame animation, creating fluid, realistic movement paired with a stylized, artistic look. The animation is paired with an energetic soundtrack and combines smooth motion with detailed character animation inspired by the Naruto series.
It is a strong representation of rotoscope animation’s ability to blend realism and stylization in character-driven storytelling.
When to use it:
- You want to blend animation with real footage
- You need realistic movements without animating from scratch
- You’re creating special effects for a campaign or product video
Video Briefing & Questions to ask:
- Do we have suitable live footage to work with?
- Are we using rotoscoping just for effect, or as the main style?
11. Whiteboard Animation – Explaining Ideas Visually
What it is: Hand-drawn illustrations unfolding like a classroom lesson.
Common uses: Education, training, storytelling.
Duration: 1 minute 31 seconds
The video uses whiteboard animation with hand-drawn illustrations on a clean white background. The drawings support the narration with line art sketched in real-time. The animated short compares stress experienced by modern Britons with that of Neanderthals nearly a million years ago.
This style conveys scientific facts in a friendly, accessible manner suited to broad audiences, , and it’s a common approach for a whiteboard explainer video in education or training.
Here’s another example –
Duration: 1 minute 27 seconds
The video uses whiteboard-style animation, mimicking a sketching process. Simple character designs and symbolic imagery are animated smoothly to highlight key concepts. A hand occasionally draws elements, adding a personal touch to the animation. It explains Oxfam’s campaign to empower women in politics and leadership, illustrating why equal representation is crucial for decision-making.
This style aligns with the voiceover’s motivational tone, making the message clear and engaging.
When to use it:
- You need to explain step-by-step processes
- Your audience expects simplicity (e.g., internal training)
- You want a “teaching” rather than “selling” tone
Video Briefing & Questions to ask:
- Will this style feel too basic for our audience?
- Should we add a voiceover to help explain the process more clearly?
12. Stop Motion – Bringing Objects to Life: Frame by Frame
What it is: Moving physical objects frame by frame.
Common uses: Ads, social content, indie films.
Duration: 2 minutes 24 seconds
The video blends stop-motion animation with subtle digital techniques, using handcrafted felted puppets and miniature props for a tactile, organic effect. The stop-motion process highlights textures and details, while hand-drawn facial features are digitally added to improve the puppets’ expressions. This episode follows a tech founder’s struggles in his garage, using humor to highlight the challenges of entrepreneurship.
This technique brings an engaging experience that brings the characters and world to life in a personal way.
Here’s a short video showing compilation of stop-motion commercials –
Duration: 57 seconds
The video uses pure stop-motion animation, with carefully crafted characters, props, and backgrounds brought to life through frame-by-frame movement. Lighting and camera angles add to the tactile, playful charm of the sets, while bold colors and transitions communicate brand concepts with energy.
It demonstrates the versatility of stop-motion animation in commercial advertising, showing how it captures attention and adds a unique touch to branding, sparking imagination and engaging viewers.
When to use it:
- You want something tactile and memorable
- Your audience is tired of “digital everything”
- Budget is less of a concern (it’s labor-intensive)
Video Briefing & Questions to ask:
- Do we have props or models we can physically shoot?
- Can we justify the time it takes to capture frame-by-frame?
13. Claymation – Stop Motion’s Famous Cousin
What it is: Sculpted clay figures animated frame by frame.
Common uses: Ads, character-driven shorts, storytelling.
Duration: 1 minute
The commercial uses classic claymation with detailed clay puppets, animated frame-by-frame to bring the famous cartoon characters – Wallace and Gromit to life. DFS sofas are showcased as the perfect blend of comfort and quality, with Wallace and Gromit engaging consumers through nostalgia and humor.
The combination of claymation, storytelling, and strong brand messaging showcases DFS’s commitment to handmade quality and comfort.
When to use it:
- You want tactile, character-heavy storytelling
- Your goal is to create a “premium handmade” look
- You’re not restricted by short deadlines (it takes time)
Video Briefing & Questions to ask:
- Do we have the right set and props to make this convincing?
- Should the animation stay whimsical, or should we add emotional depth to the characters?
14. Puppetry Animation – Bringing Characters to Life
What it is: Animated puppets (physical or digital).
Common uses: Kids’ shows, stylized ads.
Duration: 6 minutes 7 seconds
The video uses live-action puppetry with crafted fabric puppets, in small sets. Digital hand-drawn animation is added to show facial expressions and inner thoughts, giving more depth to Frank’s emotions. The story follows Frank as he keeps thinking about an awkward joke at work, showing how his thoughts get stuck and his social anxiety grows in a funny and relatable way.
The mix of puppetry and digital animation clearly shows both the real world and Frank’s inner struggles, making the film more relatable and humorous.
When to use it:
- You’re targeting kids or want a whimsical touch
- You want physical characters instead of digital effects
- Your story benefits from “humanized” characters
Video Briefing & Questions to ask:
- Should we use physical puppets or digital puppets?
- How will the puppetry enhance character development in the story?
15. Cutout Animation – Collage Style: Shapes in Motion
What it is: Characters and objects are cut from illustrations or photos, then moved like puppets.
Common uses: Quirky explainers, music videos, playful social ads.
Duration: 30 seconds
The video features classic cut-out stop-motion animation, using flat, meticulously cut paper pieces to form characters, props, and backgrounds. It interprets Tomas Gabriel’s book Obvykle hrdinstvi, nominated for the Czech Magnesia Litera award. The animation moves the paper parts incrementally, producing fluid motion with charming imperfections that reflect the artisanal quality of the technique.
This technique offers a distinctive, nostalgic visual experience ideal for artistic shorts, and valued for its accessibility and warmth.
Here’s another example of how Saas company like Dropbox also used this style in the past —
Duration: 2 minutes 10 seconds
The video uses simplified paper-like 2D cut-out characters and objects, animated in a minimalist stop-motion style to represent Dropbox’s file syncing and sharing features. This approach gives a tactile, approachable feel, complementing the explanation. It shows Dropbox as a reliable and intuitive tool, safeguarding important work while increasing productivity and connectivity.
The cut-out animation technique used makes the video easy to understand, emphasizing Dropbox’s ease of use and accessibility.
When to use it:
- You want something fast and affordable without looking plain
- Your campaign tone is playful, stylized, or a little retro
- You need a “collage” look that stands apart from standard 2D
Video Briefing & Questions to ask:
- Do we want the animation to look intentionally “handmade” or polished?
- Will the cutout style fit our brand guidelines?
Stuck with Canva templates & handshake stock photos to tell your Brand Story?
16. Flipbook Animation – For Simple, Playful Book Style Visuals
What it is: Sequential images flipping like a cartoon book.
Common uses: Children’s content, basic intros.
Duration: 2 minutes 1 second
The video uses minimalist pencil-drawn line art on paper to depict fluid motion and the evolving forms of objects. The flipbook animation highlights the organic texture of pencil sketches, with smooth transitions between frames ensuring a seamless flow. “Honda ‘Paper’ by PES” tells a captivating story of innovation and sustainability, using paper-crafted vehicles and objects.
The commercial stands out for its inventive use of traditional flipbook animation, blending analog craftsmanship with modern advertising for a visually unique experience.
When to use it:
- You want something fun and low-stakes
- Your campaign is nostalgic or playful
- It’s part of a larger mix of animations
Video Briefing & Questions to ask:
- Is this a one-off experiment, or do we plan to scale it?
- Will the simplicity look intentional or amateurish?
17. Traditional / Cel Animation – The Classic Film Method
What it is: Frame-by-frame hand-drawn animation.
Common uses: Classic animated films, stylized ads.
Duration: 1 minute 29 seconds
This behind the scenes video of traditional hand-drawn cel animation shows frames drawn and painted on transparent sheets to add depth and movement. Fluid linework, vibrant colors, and grainy textures highlight the artistry of the analog process. The video explains how multiple layers of hand-drawn cels combine to produce the moving images of classic cartoons, similar to iconic works like Snow White and the Seven Dwarfs and Fantasia.
It honors the labor and dedication behind cel animation, showing why this technique has left a lasting legacy in animation history.
Here’s a short step-by-step tutorial of traditional animation technique –
Duration: 6 minute 31 seconds
The video demonstrates hand-drawn animation, starting with pencil sketches and refining them with ink outlines. The frames are flipped using a lightbox for consistent movement, then digitized and assembled for smooth keyframe animation. Practical tips and close-ups offer a hands-on view of the traditional animation process.
This tutorial shows how traditional animation brings characters to life through frame-by-frame drawings, adjusting poses and expressions to simulate motion.
When to use it:
- You’re aiming for nostalgia or artistry
- Your campaign needs an emotional or human touch
- You want something rare that stands apart from digital-first styles
Video Briefing & Questions to ask:
- Do we have the budget and patience for this time-consuming style?
- Can a modern hybrid (digital + hand-drawn) achieve a similar effect faster?
18. Silhouette Animation – Shadows That Tell Stories
What it is: Characters and objects shown only in shadow, often backlit.
Common uses: Classic films, artistic ads, experimental shorts.
Duration: 4 minutes 23 seconds
The animation uses silhouette shadow puppetry and paper cut-out techniques, inspired by pioneers like Lotte Reiniger. Characters and scenes appear as stark black silhouettes against contrasting backgrounds, crafting an elegant, haunting aesthetic. The minimalist style conveys deep emotions and narrative through shapes, shadows, and light. The Question is a poetic short film that explores human curiosity and the quest for understanding, using silhouette animation to tell the story of a couple’s emotional journey.
The video combines historical silhouette animation with contemporary digital techniques, creating a visually captivating and emotionally resonant experience.
Here’s a classic example of silhouette animation using stop-motion –
Duration: 2 minutes 14 seconds
The video features silhouette animation, where characters and scenes are represented as dark shapes against lighter backgrounds, creating a striking contrast. The short film uses stop-frame animation with 2,300 photographs, emphasizing form, movement, and shadow play. It follows a boy character moving through various scenes and interacting with his surroundings, expressed purely through silhouette figures.
It highlights the power of minimalistic animation, focusing on shapes and movement to convey emotion.
When to use it:
- You want a mysterious or elegant aesthetic
- Your message relies on strong outlines rather than detail
- You want to nod to animation history in a fresh campaign
Video Briefing & Questions to ask:
- Should we combine silhouette with another animation style for context?
- How do we make outlines strong and readable?
19. Sand Animation – Stories in Motion with Materials
What it is: Creating visuals by moving sand, paint, or similar materials frame by frame.
Common uses: Live performances, artistic campaigns, music videos.
Duration: 1 minute 2 seconds
The video uses sand animation, where sugar granules (used as sand) are moved on a green surface resembling a blackboard. Sugar forms flowing shapes and intricate patterns. The natural texture of the sugar, along with subtle fingerprints and tool marks, gives the animation a handcrafted, organic feel.
The video illustrates the processes of the British Sugar industry, using sugar to visually narrate the transformation of raw materials through production stages.
When to use it:
- You want something tactile and mesmerizing
- The project leans toward storytelling or art rather than product demo
- You need an “out-of-the-box” style for PR buzz
Video Briefing & Questions to ask:
- Is this worth the production complexity for our audience?
- Would a digital “simulated sand” version achieve the same effect faster?
How to Decide Which Animation Style Works for You
The right animation type depends on your story, your audience, and your distribution plan.
Instead of asking your team, “What do you think looks best?”, ask questions like:
- What’s the purpose of this video? Education, product demo, or social ad?
- What’s the audience expectation? B2B buyers vs consumer entertainment.
- What’s the budget and timeline? Some formats take days; others take months.
- Where will this live? Website, LinkedIn, YouTube pre-roll, or internal training?
If you can answer these clearly, your team will know which animation style to recommend – and you’ll avoid paying for the wrong output. Once the style is set, building a storyboard for animated explainer video aligns script, visuals, and budget before production starts.
Animation is a way to reach your goal (i.e., your audience), not the goal.
Frequently Asked Questions (FAQs)
What’s the easiest animation style if I’ve never made a video before?
I’d say start with 2D or whiteboard. They’re straightforward, don’t need heavy budgets, and you’ll get something that feels clean and professional. It’s a low-stress way to dip your toes in without getting lost in production details.
How do I pick between 2D, 3D, or motion graphics for my product?
If it’s dashboards or workflows, 2D usually works best. For physical products or anything that needs realism, go with 3D. And when you’re selling abstract ideas like “automation” or “security,” motion graphics is the smarter pick. 3D gives that premium edge but takes more time and budget, so I’d save it for launches or big campaigns, while 2D and motion graphics cover most day-to-day explainers.
Can I mix different animation styles in one video?
Totally. A lot of companies mix live action with animated overlays or add kinetic typography to 2D. It keeps the video from feeling flat. The only thing is – make sure it feels like part of the story, not a bunch of styles stitched together.
Where does AI animation fit into all this?
Right now, AI is great for experiments, quick pilots, or social clips where speed matters more than polish. It’s not the replacement for your main explainer yet, but it’s perfect when you just want to test a bold idea without committing weeks of production time.
How should I brief my agency or design team on animation?
Be specific. Instead of saying “we need animation,” share a couple of references, explain your campaign goal, and mention what budget range you’re working with. That way they don’t waste time making something beautiful that doesn’t actually serve your campaign.
We create strategic design assets for 200+ B2B & SaaS companies.
Sales presentations, Marketing collateral, Website graphics, Ads Creative and more.
