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GeminiStruggling to come up with the right video testimonial questions? While most guides give you generic questions of video testimonial, what works for a retail brand won’t cut it for your B2B SaaS product.
According to BigCommerce [1], 72% of consumers say positive reviews and testimonials make them trust a business more. A poorly structured video testimonial can actually tamper credibility rather than build it. Your customers are busy executives and product leaders who won’t sit through another scripted praise session.
The key? Asking questions that uncover specific, measurable outcomes in remote video testimonials. You need responses that show real business impact – reduced churn rates, increased team productivity, or faster sales cycles. Questions that help prospects see themselves in your customer’s journey.
That’s exactly what we’ll cover in this blog. Let’s dive right in!
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
15 Must-ask Video Testimonial Questions
These testimonial questions are grouped into categories for clarity. Use them as a guide for your video testimonials and adjust as needed.
Here are the must-ask testimonial video question categories:
- Questions on Introduction and Background
- Questions on Experience with the Problem
- Questions on Transition to Using the Product
- Questions on Benefits and Changes Noticed
- Questions on Comparative Improvement
- Questions on Recommendation and Final Thoughts
Let’s take a closer look at the specific questions in each category.
A. Questions on Introduction and Background
1. Can you introduce yourself and describe what your organization specializes in?
Starting any testimonial video without context is like walking into a meeting midway and trying to understand what is happening.
These types of video testimonial questions set the stage, providing context about the testimonial giver and their organization. It helps viewers understand the background and relevance of the person speaking.
2. What challenges or obstacles were you facing before you discovered us, and how did it affect your overall growth (customer growth, leads, etc)?
This is one of those irreplaceable questions for a customer testimonial video – it aims to identify the specific problems the customer faced or the needs they had before using your product.
There are other people going through the same problem and looking for the same solution. When they see your video, they will identify and relate to it, thus becoming a lead.
Ultimately, these video testimonials questions highlight the gap that your product or service fills, which is essential for potential customers to understand your value.
This question aims to identify the specific problems the customer faced before using your product. Testimonial Video Examples that perform well often focus on specific problem-solution scenarios. When viewers see your video, they’ll identify with these challenges, potentially becoming leads.
Making a video for B2B & SaaS products needs a different mindset.
B. Questions on Experience with the Problem
1. Did you have any unexpected challenges when you started using our product? If yes, how did our team help you with those problems?
Similar video testimonial questions aim to uncover any initial troubles or difficulties customers faced while adopting your product. This can also be useful for the company representatives to improve the process further.
It also showcases how your company provides support and solutions, thus helping the customer experience.
Was our product worth the investment? If yes, then would you recommend it to anyone?
Now, this again falls under good testimonial questions to ask because it gives space for the customer to elaborate on why it was a good investment.
Also, the part where they refer to a friend further showcases the level of satisfaction and confidence they have in the product.
If you refer to a friend, that means you value the product & trust it.
Making a video for B2B & SaaS products needs a different mindset.
C. Questions on Transition to Using the Product
1. How do you incorporate our product or service into your daily operations or routines?
These video review questions highlight how effectively your product fits into the customer’s daily workflow. It helps to demonstrate its usability in a real-world setting. This is another key area where storytelling takes the front seat.
For instance, if a customer describes how your time-management app helps them organize their day, a person who struggles with time management becomes your prospect.
Hearing about another customer’s journey with your products could be the final push for some of your leads to turn into customers.
This question highlights how effectively your product fits into the customer’s daily workflow. Why Video Testimonials Work is partly due to their ability to convey emotion and body language. Seeing a customer describe how your product helps them can be more impactful than reading about it.
2. Can you describe how our (analytics) tools have simplified your team's sales process and encouraged them to update their CRM regularly despite initial challenges?
These video testimonial questions focus on the specific benefits of your analytics tools in streamlining the sales process. It helps potential customers understand the practical applications and advantages of your product in a sales context.
These types of video testimonial questions are specific. They help customers seeking particular solutions to see clear examples of how your analytics tools solve common sales challenges.
It not only highlights the tool’s efficiency but also demonstrates its role in overcoming initial hurdles and improving team practices.
Making a video for B2B & SaaS products needs a different mindset.
D. Questions on Benefits and Changes Noticed
1. Can you describe a specific instance where our product or service made a significant difference (which aspect and how)?
These client testimonial questions ask for a tangible, real-life example of how your product has made a positive impact. Narrating a particular incident/ occasion can help potential customers to trust and understand the process further.
Such specific instances provide credible and relatable evidence of your product’s effectiveness.
2. What outcomes/improvements/ benefits have you experienced since using our product or services?
This question is designed to get a response about the positive changes and advantages the customer has observed since using your product/service. These types of video testimonial questions help to highlight its value.
3. What did your team find most useful about our product (helped with more sales, made a certain task easier to navigate, etc.)
These video testimonials questions aim to identify the most impactful features or aspects of your product from the user’s perspective. It offers insights into what makes your product stand out. It helps to understand if the product value proposition continually aligns with customer needs and market demands.
These types of video testimonial questions also serve as a guide for potential improvements. It allows you to fine-tune your product based on what users find most beneficial and contributing to their success.
4. Our strategies and tools have helped you effectively hire, train, and retain top sales talent during the global resignation trend. Can you share your experience on that?
Another particular question that addresses how your product or service has been beneficial in the critical areas of talent management. It is particularly relevant in the context of high employee turnover.
These testimonial video questions explore whether your tools have helped deal with ‘quiet quitting’, where employees lose interest in their work. It’s about seeing if your methods make the workplace better and keep sales teams motivated.
Making a video for B2B & SaaS products needs a different mindset.
E. Questions on Comparative Improvement
1. How is the efficiency and user-friendliness of our [specific] platform compared to other analytics tools or solutions you have used previously?
Among questions to ask in a testimonial video, ask for a comparison with other tools. This question helps to highlight the unique features and benefits of your platform. It also helps position the product against the competition in the market.
This question also gives you better clarity on your competitors and how and why your product stood out from the customer’s point of view.
2. In what specific ways has our marketing [specific] tool enhanced your [specific] management compared to the previous systems or methods you have employed?
This specific question is designed to draw out specific improvements your marketing tool has made in the customer’s campaign management.
For example, how might your tool have streamlined their email marketing campaigns or improved social media engagement compared to what they were achieving with their previous systems?
It helps showcase its effectiveness and efficiency, which is the power of testimonials.
3. Has our product/service evolved over time? How?
Now, this question helps your customer to understand whether you are flexible and adaptable to change. As we all know, a lot of companies started strong but then went downhill because they failed to change according to the current times.
Highlight how your company foresees future trends and prepares for changes. This can reassure customers that your product or service will remain relevant and effective in the long run.
Also good to emphasize that changes in your product or service are driven by customer needs and feedback. This demonstrates that your company values and responds to customer input.
Making a video for B2B & SaaS products needs a different mindset.
F. Questions on Recommendation and Final Thoughts
1. Would you recommend our product or service to others, and if so, what main reason/advice would you give to others who might be considering our product or service?
This question seeks direct support, encouraging customers to express their reasons for recommending your product. This can be highly influential for potential buyers.
When you hear from a fellow customer why your product is recommended, it adds a new edge to your product – credibility.
2. How do you foresee our product or service continuing to benefit you in the future?
Similar creative testimonial questions look at the long-term value of your product, asking the customer to think about future benefits, which helps build a narrative of continued use and relevance.
Moreover, it helps to establish the facts on how long the customer stays or plans to stay with the company. This subtly further pushes other potential customers to consider you seriously.
3. Do you have any additional thoughts or stories you’d like to share about your experience with us?
This open-ended question allows customers to share personal anecdotes or unique experiences, adding depth and a personal touch to the testimonial.
Testimonial Video Templates to ensure consistency while allowing for personalization. These templates can help you cover key points without making the testimonials feel scripted.
Fun fact: this question can also be included into a list of employee testimonial questions.
The above are some of the best questions to ask for a testimonial. How you choose from these testimonial video questions and decide which ones to ask depends on your goals and the type of testimonial you’re aiming to get.
Now that you have a mix of specific and general questions, you can choose according to the types of video testimonials you want. Remember to keep the questions as simple as possible so that the customers can form their own narrative.
We know how to sell your story using your product UI
Bonus Questions to Capture Customer Stories
The right questions transform feedback into powerful stories. Use these bonus testimonial questions to uncover deeper insights and create compelling testimonials.
A. Initial Impressions
1. What first drew you to our product/service?
This question focuses on understanding the features or benefits that initially caught your customer’s attention. You get to hear about their first impressions, which can highlight your product’s standout features or marketing effectiveness.
2. Can you walk us through your decision-making process when choosing our product/service?
Asking about the decision-making process provides insights into the customer’s journey. It also includes factors like price comparison, features, or even brand reputation. It can reveal what makes your product stand out in a saturated market.
3. How did you feel when you first started using our product/service?
This question is designed to capture the customer’s initial emotional response. What did they feel when they first heard about your product? Was it relief, satisfaction, or excitement?
Their stories can resonate with potential customers facing similar situations.
B. Specific Features and Benefits
4. Could you share an example of how our product/service has saved you time or money?
Real-world examples of saving time or money help quantify the benefits of your product. It makes the value proposition more tangible for your prospective customers.
C. Challenges and Solutions
5. Were there any aspects of our product/service that you were skeptical about, and how did your perception change over time?
Addressing skepticism can lead to an impactful testimonial. It showcases a journey from doubt to satisfaction, which is relatable for many potential customers.
6. How has our customer service team supported you when you needed help?
Supportive customer service is crucial for user satisfaction. These testimonial interview questions allow customers to share their experiences with your support team. It also emphasizes the value of customer care.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
D. Business Impact and Growth
7. How has our solution helped you stay competitive in your industry?
This question can reveal how your product helps customers adapt and thrive. It highlights your product’s role in giving businesses a competitive edge.
8. Can you share any metrics or results that demonstrate the impact of our product/service?
Metrics and concrete results provide evidence of your product’s effectiveness to potential customers. It lends credibility to testimonials.
E. Future Outlook and Recommendations
9. If someone was on the fence about choosing our product/service, what would you say to them?
This is a direct appeal for a recommendation. It prompts customers to express why they believe in your product and what makes it a worthwhile investment.
10. Is there anything else you wish our product/service could do that it doesn’t currently offer?
Feedback on missing features or services can be invaluable for product development. It also shows potential customers that you are committed to improvement and innovation.
We know how to sell your story using your product UI
Video Testimonial Questions: What to Avoid?
When drafting questions to ask for a testimonial, it’s important to remember specific guidelines on what to avoid.
- Try to avoid asking customers to memorize the information about your company from a script, brochure, etc, and repeat it on the screen word by word. The aim is to have video testimonials that are original and relatable. Overloading with information can feel inauthentic.
- Let the testimonial video questions be specific, but let the customers get a little creative and say it how they want to. (avoid too much scripting)
- Keep the content authentic, preserving real reactions and statements. Video editing services can strategically enhance visual quality while maintaining the genuine essence of customer testimonials.
- Use open-ended customer testimonial questions to encourage detailed, insightful responses. Rather than simple ‘yes’ or ‘no’ answers, prompt the respondent to share experiences, thoughts, and feelings. It will provide richer, more appealing content for the testimonial.
- Ensure the video testimonial questions are neither too brief nor overly long. Aim for a middle ground where questions are clear and focused but provide enough scope for the customer to elaborate.
- Incorporate relevant visuals and graphics to enhance the testimonial’s appeal and effectiveness. These elements can help illustrate key points, break up text, and make the content more engaging and memorable for the audience.
Asking strategic questions prompts customers to share specific, measurable outcomes. This method provides clear examples and data, turning general praise into proof of your product’s impact.
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Professional ads or business promotions – customer video testimonials stand out as reliable sources of truth (genuine ones). They add a personal, human element, turning them into more than just marketing tools.
Here are some more simple video testimonial questions that you can alter according to your preferences.
- How did you first come across our company?
- What aspect of our collaboration has been most enjoyable for you?
- What aspect of our product caught you off guard in a positive way?
- How does our company align with the core values that guide your business operations?
These client testimonial questions aim to get honest feedback. They help you understand what customers really think and how they interact with your product or service. These can be invaluable video testimonial questions in making your offerings even better and in creating marketing that connects with real people.
Frequently Asked Questions (FAQs)
What are some common mistakes to avoid when asking video testimonial questions?
Some common mistakes to avoid when asking video testimonial questions include
- Leading the customer with biased questions
- Asking Yes/No questions
- Keeping the video very long
- Not allowing creative answers from customers
What is the ideal length for a customer video testimonial?
The ideal length for a customer video testimonial is 60 – 90 seconds. This duration is long enough to convey key messages while keeping the audience engaged.
Reference Link:
- https://www.bigcommerce.com/blog/customer-testimonials/
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
