{"id":33772,"date":"2025-04-09T11:17:45","date_gmt":"2025-04-09T11:17:45","guid":{"rendered":"https:\/\/www.contentbeta.com\/?page_id=33772"},"modified":"2025-06-14T11:26:53","modified_gmt":"2025-06-14T11:26:53","slug":"b2b-linkedin-marketing","status":"publish","type":"page","link":"https:\/\/www.contentbeta.com\/services\/b2b-linkedin-marketing\/","title":{"rendered":"Organic LinkedIn Marketing"},"content":{"rendered":"\t\t
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Organic LinkedIn Marketing for B2B SaaS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You don\u2019t have 3 weeks to polish a post that dies in 24 hours. And it\u2019s not about more posts – it\u2019s about better ones.<\/p>

\u2192 Diverse Content Buckets.
\u2192 Fast TAT with AI + Repurposing.
\u2192 We own the engagement metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We have worked with 150+ SaaS companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"pipe-contentbeta-customer\"<\/figure><\/div>
\"xactly-contentbeta-customer\"<\/figure><\/div>
\"Clari-logo-home\"<\/figure><\/div>
\"ManyChat-logo-home\"<\/figure><\/div>
\"Recurly-logo-home\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Here is our LinkedIn Playbook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We Built This for Ourselves First<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We didn\u2019t guess what works. We tested it – on our own brand. Everything we do for clients started as something we made to fix our own broken content loop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Repurpose, Don\u2019t Reinvent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We turn one asset into five formats – without sounding repetitive. Our system pulls from your blogs, videos, testimonials, and transcripts to create LinkedIn-native content fast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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No Fluff. No Filters. Still On Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UGC-style content doesn\u2019t mean off-brand. We use AI to speed up draft creation, and LoFi formats to reduce cost – without sacrificing voice, tone, or credibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Format Rotation, Not Copy-Paste<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn rewards variety. We rotate GIFs, carousels, infographics, and short clips to avoid monotony and increase engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Voice of Customer, Even on LinkedIn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most LinkedIn posts talk at your audience. We pull language from reviews and call transcripts to talk with them instead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Trend-Responsive, Not Trend-Chasing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We track what’s working across B2B feeds weekly – and adjust your content style accordingly. That means no “thought leadership” for the sake of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Content Buckets - What Actually Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Story-First Carousels That Spotlight Your People<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We highlight your customers and industry leaders in carousels designed to share wins, lessons, and expert POV. These posts earn engagement by making the right people look great<\/p>

Avoid: Tagging people unnecessarily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Quotes from real podcasts
<\/span>\u2192 Posts Image or face for context<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2. Light Professional Banter that tags Companies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Think: playful, relatable jabs your buyers, users, or competitors would actually share (or at least laugh at). Perfect for building reach without losing brand maturity, or being cringey.<\/p>

Avoid: Being edgy just for attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Recognizable industry trend, mistake
\u2192 Taggable moment (\u201cwe love you, but…\u201d)
\u2192 Light humor, not sarcasm, not criticism
\u2192 CTA: \u201cTag a team that needs this\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Convert Product Updates into \u2192 UGC Clips<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Short, honest \u201cshow what it does\u201d mobile clips. Or, just general updates about new feature \/ UI releases with use cases and impact.<\/p>

Avoid: Over-edited videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 UGC-style mobile-recording
\u2192 Add UI screenshots
\u2192 On-screen text
\u2192 Answer the ‘So what?’<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4. Behind the Scenes (BTS) Clips<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ask a tech question. Record a teammate’s reaction. That 15-second hallway clip can be more engaging than your 3-minute explainer.<\/p>

Avoid: Staging it like a brand film.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Shot on mobile (LoFi is the point)
\u2192 One question, one answer
\u2192 Light captioning for clarity
\u2192 Show real workspace context<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Reviews & Testimonials \u2192 Visual Cards or GIF Clips<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Convert real testimonials into a catchy visual card or subtle GIFs what happy customers are saying about you. Design for attention and reinforcement, not decoration.<\/p>

Avoid: Using same templates with stock headshots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Real customer quote
\u2192 Add micro-animations using AI tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t30-Day Results<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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6. Video Interviews & Testimonials \u2192 Short Clips<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Perfect for spotlighting subject-matter experts, customers, and founders without asking them to record something new.<\/p>

Avoid: Uploading with no hook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Booth Interviews
\u2192 Hook (first 3 second)
\u2192 Captions (95% of people watch muted)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7. Blog Posts & Research \u2192 Carousel Teasers or Infographics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We turn long-form content into short, skimmable LinkedIn posts that get read. Think: listicle-style visuals or one-slide carousels. This format gives your best ideas a second life.<\/p>

Avoid: Dumping blog links with a wall of hashtags and hoping for clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 3-5 key takeaways from the original post
\u2192 A listicle or \u201cX things to know\u201d structure
\u2192 CTA like \u201cWant the full report? Link in comments\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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8. Copywriting That Feels Native to LinkedIn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most people write LinkedIn posts like blog intros. Too slow. Too formal. Too forgettable. We use short-form copywriting formats that hook fast, scroll well, and get read all the way through.<\/p>

Avoid: Posting dense paragraphs with no rhythm, no hook, and no spacing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ingredients <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 Hook
\u2192 Skimmable takeaways. Avoid emojis.
\u2192 Mix short\/medium\/long sentences for rhythm
\u2192 Use real voice – voice of customer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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B2B Marketing Teams Love Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I don't even know what you call it - the outro \/ intro design animation that your team did was awesome. I think it really nailed who we are as a brand. You actually did three great designs, but kudos to your team on this one - it turned out really, really well. \u2026 We are going to sign up for the three month (plan).<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Erin Clark <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Growth Marketing Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We showed it (content idea) to our social media manager and she really loved the ideas, especially the GIF for the LinkedIn post.<\/em><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Camille Womack<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Content Strategy & Development Manager at ABBYY<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Carousels, Infographics - the ones that we have posted so far have done really, really well and the GIF, the testimonial GIF - CEO loves it. So in general, I think the organic social is doing really well. Also, the webinar clips - everyone loves them.<\/em><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Lauri Evans<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Marketing Operations Specialist at Guardz<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\tDo we need to post dance trends or dog memes?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

No. You don\u2019t need to be quirky (or cringey) – you just need to be useful to your audience. We help you create value-forward content that earns reach without sacrificing brand tone (or self-respect).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWe post regularly, but we get single-digit engagements<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Because a calendar of templated uploads isn\u2019t strategy. We build varied content formats, repurpose smartly, and post with purpose – not just schedule to fill slots. We focus a lot on hooks and visuals.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWe already have a social media intern. We\u2019re covered<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

We bring strategy, messaging clarity, and content systems that your team (or intern) can actually execute.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWe tried LinkedIn before. It never worked<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Most teams \u201ctry\u201d LinkedIn by posting safe, forgettable content once a week. We focus on content built for how LinkedIn works now – hook-first formats, native visuals, and real buyer language.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWe don\u2019t consider LinkedIn a priority<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

That\u2019s fair. If your buyers aren\u2019t there. But if they are, you\u2019re invisible to them. LinkedIn isn\u2019t a volume play – it\u2019s a visibility play. And the bar is lower than you think.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tHow do we measure success if we don\u2019t get likes?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Likes are a lagging signal. DMs, comments from ICPs, reposts from partners – those are better signs your content is doing its job. In fact, people read but don\u2019t react. They observe. You need to be there in their mindspace – consistently.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tShould we post from our company page or leadership profiles?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Short answer: both. Company page builds brand equity. Leadership profiles build trust, visibility, and reach. We help you coordinate the two – without duplicate content or awkward silos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tIs it okay if we don\u2019t post every day?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Absolutely. We aim for consistency, not constant output. However, avoid weekends. Three two posts a week will outperform five lazy ones. Our work with you is to build you a sustainable system not a burnout machine or template calendar.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWill this actually generate leads?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Not in the gated-PDF sense. But yes, good content gets you in-market awareness, buyer attention, and warm intro paths. We\u2019ve seen it turn into demo calls, podcast invites, even job offers. (Because visibility \u2260 vanity)<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tWhat if we\u2019re not \u2018thought leaders\u2019?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Even better. We focus on useful, not preachy. If you can explain what you do in plain English, we can help you post content that makes people say \u201cFinally, someone said it like this.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tWhy aren\u2019t our product announcements getting traction?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Because no one wakes up excited to read a product changelog. We reframe updates around use cases, customer moments, or before\/after pain points – not release notes. People share what\u2019s useful, not what\u2019s new.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tHow do we go from single-digit likes to actual engagement?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Start by creating content that speaks for your audience, not just about yourself. Use formats like carousels, POV posts, GIF testimonials, and short video clips. And no – you don\u2019t need an editing team. You need a repeatable system (that\u2019s what we bring).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Organic LinkedIn Marketing for B2B SaaS You don\u2019t have 3 weeks to polish a post that dies in 24 hours. And it\u2019s not about more posts – it\u2019s about better ones. \u2192 Diverse Content Buckets.\u2192 Fast TAT with AI + Repurposing.\u2192 We own the engagement metrics. Book a Call We have worked with 150+ SaaS […]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":3066,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33772","page","type-page","status-publish","hentry"],"yoast_head":"\nOrganic LinkedIn Marketing - Content Beta<\/title>\n<meta name=\"description\" content=\"Learn how to leverage organic LinkedIn marketing to build brand authority, grow your network, and generate quality leads without paid advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentbeta.com\/services\/b2b-linkedin-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic LinkedIn Marketing - Content Beta\" \/>\n<meta property=\"og:description\" content=\"Learn how to leverage organic LinkedIn marketing to build brand authority, grow your network, and generate quality leads without paid advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentbeta.com\/services\/b2b-linkedin-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Beta\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-14T11:26:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2025\/04\/Hero-Visual-Option-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.contentbeta.com\/services\/b2b-linkedin-marketing\/\",\"url\":\"https:\/\/www.contentbeta.com\/services\/b2b-linkedin-marketing\/\",\"name\":\"Organic LinkedIn Marketing - 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