{"id":11841,"date":"2024-05-16T12:33:42","date_gmt":"2024-05-16T12:33:42","guid":{"rendered":"http:\/\/www.contentbeta.com\/?p=11841"},"modified":"2025-08-14T11:14:12","modified_gmt":"2025-08-14T11:14:12","slug":"behind-the-scenes-videos","status":"publish","type":"post","link":"https:\/\/www.contentbeta.com\/blog\/behind-the-scenes-videos\/","title":{"rendered":"Are Behind The Scenes (BTS) Videos Helpful In Marketing?"},"content":{"rendered":"\t\t
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People are curious by nature. They want to know what goes on behind the scenes, how brands innovate, what is their creative process, etc.<\/p>

But how are behind the scenes videos (BTS videos) helpful for marketing? Instead of seeing airbrushed, promotional content all the time, such videos show the creativity, hard work, and dedication put in by the brands. These videos connect with viewers emotionally.<\/p>

In fact, according to Wix.com<\/a>, 87% prefer to watch videos online if it means more behind-the-scenes content.<\/p>

Behind the scene videos show the real people behind the brand, giving it a more down-to-earth and approachable feel. They can showcase the inspiration behind a product, the company culture, or the team\u2019s passion for what they do.<\/p>

You might be thinking,<\/p>