{"id":10721,"date":"2024-05-11T10:35:29","date_gmt":"2024-05-11T10:35:29","guid":{"rendered":"http:\/\/www.contentbeta.com\/?page_id=10721"},"modified":"2025-06-21T04:22:48","modified_gmt":"2025-06-21T04:22:48","slug":"tailwind","status":"publish","type":"page","link":"https:\/\/www.contentbeta.com\/case-study\/tailwind\/","title":{"rendered":"Tailwind Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10721\" class=\"elementor elementor-10721\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-60841f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75912\" data-id=\"60841f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5787c8a\" data-eae-slider=\"38355\" data-id=\"5787c8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-0623850 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32164\" data-id=\"0623850\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef07f25\" data-eae-slider=\"64405\" data-id=\"ef07f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d551bd elementor-widget elementor-widget-heading\" data-id=\"4d551bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tailwind + Content Beta<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5398539 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57458\" data-id=\"5398539\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b408a\" data-eae-slider=\"22143\" data-id=\"c8b408a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9ebb64d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2099\" data-id=\"9ebb64d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5cb344c\" data-eae-slider=\"27731\" data-id=\"5cb344c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a79615 elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"6a79615\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">7X<\/div><p class=\"elementor-image-box-description\">Higher CTR on Campaigns<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da821fc\" data-eae-slider=\"56417\" data-id=\"da821fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b8af4 elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"d8b8af4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">300+<\/div><p class=\"elementor-image-box-description\">GTM Creatives Produced<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-259a201\" data-eae-slider=\"73592\" data-id=\"259a201\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3aaa35 elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c3aaa35\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">66%<\/div><p class=\"elementor-image-box-description\">Account Expansion<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4eeaf77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21351\" data-id=\"4eeaf77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf9804\" data-eae-slider=\"3461\" data-id=\"aaf9804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-fb6012e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16533\" data-id=\"fb6012e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72d59a0\" data-eae-slider=\"41823\" data-id=\"72d59a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610b47c elementor-widget elementor-widget-heading\" data-id=\"610b47c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction: About Tailwind<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affa985 elementor-widget elementor-widget-text-editor\" data-id=\"affa985\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tailwind, a B2B SaaS, uses AI to help small businesses plan, create, execute, and optimize world-class marketing campaigns on digital platforms like Instagram, Pinterest, and Facebook.<\/p><ul><li>Headquarters: Tailwind, 111 Harrison Ave, Oklahoma City, OK 73104<\/li><li>Latest funding raised: Series B $9.7M (2023)<\/li><li>Segment: Social media management software<\/li><li>Team: 80+<\/li><li>Use base: 1,000,000<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cc4282e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50741\" data-id=\"cc4282e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abd6d35\" data-eae-slider=\"59853\" data-id=\"abd6d35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8e1993 elementor-widget elementor-widget-image\" data-id=\"f8e1993\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"461\" height=\"449\" src=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Edward-Angstadat-Artboard.webp\" class=\"attachment-full size-full wp-image-10728\" alt=\"Edward Angstadat Artboard\" srcset=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Edward-Angstadat-Artboard.webp 461w, https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Edward-Angstadat-Artboard-300x292.webp 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fffe935\" data-eae-slider=\"41262\" data-id=\"fffe935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6a5a58 elementor-widget elementor-widget-heading\" data-id=\"c6a5a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Edward Angstadat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe2938 elementor-widget elementor-widget-text-editor\" data-id=\"fbe2938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chief Growth Officer, Tailwind<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee12c9a elementor-widget elementor-widget-text-editor\" data-id=\"ee12c9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u275dWe don\u2019t call Content Beta an agency. We call them our own design team with a Creative Director. They\u2019re like our extended marketing team. The Creative Director is always listening to our needs and making sure all our needs get implemented across the board. It\u2019s a big difference from before, and we really appreciate having them on our side!\u275e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d0e0bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54433\" data-id=\"d0e0bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb5861c\" data-eae-slider=\"76396\" data-id=\"bb5861c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-b8fc6fa elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6213\" data-id=\"b8fc6fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63a112c\" data-eae-slider=\"95505\" data-id=\"63a112c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42bb5f3 elementor-widget elementor-widget-heading\" data-id=\"42bb5f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here is how Content Beta helped Tailwind<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea553f elementor-widget elementor-widget-text-editor\" data-id=\"fea553f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tailwind began as a Pinterest-focused marketing platform, but it\u2019s come a long way since then. It was a single-channel marketing tool, but now it\u2019s giving big names like Canva, Klaviyo, Buffer, and Jasper a run for their money. That\u2019s pretty impressive!<\/p><p>But here\u2019s the thing: with all these new features, getting the messaging right was a real challenge. They needed someone who could dive deep into their product, understand all its intricacies, find ways to simplify their messaging, and communicate through their website, campaigns, and brand.<\/p><p>Before working with us, Tailwind\u2019s lack of an in-house designer held back their creative production and caused delays in their campaign launches. As they started pushing more campaigns through the pipeline, they realized they desperately needed a reliable designer to keep up with their demand for top-notch creative assets.<\/p><p>Their past designers handled content creation, but they couldn\u2019t find someone who understood their product inside and out despite their efforts. They weren\u2019t just looking for any old designer \u2013 they wanted a dedicated creative director who could go layer by layer into the product, understand its nuances, core messaging, and ideal customer profile, and create assets that accurately communicated all three aspects.<\/p><p>Tailwind was devising new marketing campaigns at a rate approaching the speed of light, but it couldn\u2019t scale its asset creation because it simply didn\u2019t have the manpower. It also didn\u2019t want to go on a hiring spree because that would have just added even more time constraints to the mix.<\/p><p>As soon as Tailwind started its subscription, Content Beta had a dedicated creative director and team ready to go. Talk about hitting the ground running!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e809b8e elementor-widget elementor-widget-heading\" data-id=\"e809b8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Supporting Marketing Team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f557bfa elementor-widget elementor-widget-text-editor\" data-id=\"f557bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Initially, Content Beta created all kinds of content assets, from videos to website graphics, to help Tailwind shift its brand identity from a Pinterest-focused tool to an all-in-one marketing powerhouse. They also jumped in to help the product marketing team with product GIFs and explainer videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e737c4d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63043\" data-id=\"e737c4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cf5c30a\" data-eae-slider=\"55542\" data-id=\"cf5c30a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-56f5fcf\" data-eae-slider=\"20365\" data-id=\"56f5fcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccdedb0 elementor-widget elementor-widget-gallery\" data-id=\"ccdedb0\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Supporting-Marketing-Team.webp\" data-width=\"1733\" data-height=\"984\" aria-label=\"Supporting Marketing Team\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a9967a2\" data-eae-slider=\"81897\" data-id=\"a9967a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1668e86 elementor-widget elementor-widget-heading\" data-id=\"1668e86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Scaling Customer Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8808650 elementor-widget elementor-widget-text-editor\" data-id=\"8808650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But that\u2019s not all \u2013 Content Beta also helped Tailwind create remote video testimonials to boost their social proof game. Tailwind provided a list of clients, and Content Beta took it from there. They picked one, crafted the perfect questions based on the customer\u2019s story, and even shipped a complete testimonial recording kit with everything from cameras to lighting and microphones. Their dedicated producer interviewed the client\u2019s schedule, and then they turned the raw clips into a polished video testimonial, the whole nine yards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-845a18c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"34348\" data-id=\"845a18c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df5c20c\" data-eae-slider=\"67018\" data-id=\"df5c20c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51e4b01\" data-eae-slider=\"78979\" data-id=\"51e4b01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c86d848 elementor-widget elementor-widget-gallery\" data-id=\"c86d848\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Tailwind-gif.gif\" data-width=\"640\" data-height=\"360\" aria-label=\"Tailwind gi\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-610725f\" data-eae-slider=\"59887\" data-id=\"610725f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e4b7 elementor-widget elementor-widget-text-editor\" data-id=\"448e4b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But Content Beta didn\u2019t stop there. They repurposed those customer videos into graphic assets for blogs and social media. They designed multiple social media assets for various campaigns, especially on TikTok, Instagram, and Facebook. They even created a product video to accompany the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99aee4b elementor-widget elementor-widget-heading\" data-id=\"99aee4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Conversion-focused Ad Creatives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbda0b elementor-widget elementor-widget-text-editor\" data-id=\"dbbda0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it came to ad creatives, Content Beta shone. They made UGC video ads for Tailwind\u2019s TikTok campaigns, handling everything from concept to script to actor onboarding. They also created static ads for Facebook, Instagram, and Pinterest that were all about conversion. They did their homework, studying Tailwind\u2019s competitors and ideal customer profiles to create ads that hit the mark.<\/p><p>All in all, Content Beta has been a one-stop shop for Tailwind\u2019s creative needs. They\u2019ve delivered social media ads, both static and video, sometimes working from Tailwind\u2019s concepts and other times providing their own. They\u2019ve created video case studies, demo videos, and catalog imagery showcasing Tailwind\u2019s product\u2019s value. It\u2019s no wonder Tailwind is so happy with their partnership!<\/p><p>\u201cContent Beta does an excellent job providing estimated times for completion and delivering the projects within or before that time period is over. We have a bi-weekly meeting with them, which is also instrumental in helping us plan. During that time, they consistently offered suggestions that helped move our graphic design function forward.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-2291726 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96215\" data-id=\"2291726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-60086c5\" data-eae-slider=\"71874\" data-id=\"60086c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0151a88\" data-eae-slider=\"86033\" data-id=\"0151a88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bfb7c8 uael-aspect-ratio-16_9 elementor-widget elementor-widget-uael-video\" data-id=\"8bfb7c8\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-vimeo\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/player.vimeo.com\/video\/910386229?loop=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;muted=0&amp;color&amp;autopause=0&amp;#t=\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.vimeocdn.com\/video\/1794343577-b3977dfcb258264bee6d5ab35a9a97be73ffd6fa76a6f9f5147957c017cd609e-d_840?region=us\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-grow\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.staging7.contentbeta.com\/wp-content\/uploads\/2024\/03\/Video-play-icon.png\" alt=\"Video-play-icon\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-01639c7\" data-eae-slider=\"72226\" data-id=\"01639c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ca4ce28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24480\" data-id=\"ca4ce28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8be62c\" data-eae-slider=\"24009\" data-id=\"e8be62c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-fbef21b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55915\" data-id=\"fbef21b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b816ed\" data-eae-slider=\"39796\" data-id=\"7b816ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c328a48 elementor-widget elementor-widget-heading\" data-id=\"c328a48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cf019 elementor-widget elementor-widget-heading\" data-id=\"70cf019\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 1 - Performance Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01d1ec elementor-widget elementor-widget-text-editor\" data-id=\"d01d1ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before Content Beta came on board, Tailwind\u2019s average click-through rate (CTR) was around 2%. Once they started using the ads created by Content Beta, that CTR shot up to an impressive 7.5%. That\u2019s a huge jump!<\/p><p>And here\u2019s the best part: not only did more people click on the ads, but more of them signed up for Tailwind\u2019s service. And because the ads were so effective, Tailwind was able to get those signups at a lower customer acquisition cost (CAC). In other words, they got more bang for their buck.<\/p><p>\u201cThe ads they created for us have the highest CTR of all ads in our TikTok account and the lowest cost per result in Facebook advertising.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a74c1 elementor-widget elementor-widget-heading\" data-id=\"42a74c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 2 - Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f587 elementor-widget elementor-widget-text-editor\" data-id=\"564f587\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Their customers and teammates are genuinely thrilled with how much better their content looks. It\u2019s like night and day!<\/p><p>And you know what? That improved aesthetics has done wonders for Tailwind\u2019s user engagement. People are interacting with their content more than ever before, thanks to the impressive visuals created by Content Beta.<\/p><p>All of these improvements have translated into accurate, tangible results for Tailwind\u2019s business. Sales have gone up, and customers are happier than ever. It\u2019s a win-win situation all around.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5db1f61 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"71014\" data-id=\"5db1f61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2869889\" data-eae-slider=\"28577\" data-id=\"2869889\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2e071eb\" data-eae-slider=\"82525\" data-id=\"2e071eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d170dfa elementor-widget elementor-widget-gallery\" data-id=\"d170dfa\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/Tailwind-gif-2.gif\" data-width=\"640\" data-height=\"360\" aria-label=\"Tailwind gif 2\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-be93108\" data-eae-slider=\"21773\" data-id=\"be93108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4968ed0 elementor-widget elementor-widget-text-editor\" data-id=\"4968ed0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThey provide an exceptional service at a great price. We were able rely on them as a true partner in our design. They are easy to communicate with and responsive to our requests and feedback.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22cf20 elementor-widget elementor-widget-heading\" data-id=\"d22cf20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 3 - Scaled creative production using gen AI\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5542cc elementor-widget elementor-widget-text-editor\" data-id=\"b5542cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tailwind, a marketing platform themselves, knows just how important it is to have original and authentic content, whether banner images or videos.<\/p><p>So, when it came to creating ad creatives, Content Beta knew they had to think outside the box. Using stock footage wasn\u2019t going to cut it. They needed something fresh and unique.<\/p><p>That\u2019s when Content Beta\u2019s team had a brilliant idea. They decided to bring in heavy hitters like Adobe Firefly and Illustrator to elevate the quality and aesthetics of the creatives. But they didn\u2019t stop there.<\/p><p>They took it a step further, built a custom-trained model using the same tools, and based it on custom instructions relevant to Tailwind\u2019s brand. It allowed them to generate multiple iterations of AI images in a fraction of the time it would have taken to create them traditionally. We\u2019re talking about saving an extra 2-3 weeks!<\/p><p>The result? The ad creatives had a consistent color scheme and zoom levels that tied everything together. It was a total game-changer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d2e9d16 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17023\" data-id=\"d2e9d16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-55ea2d4\" data-eae-slider=\"47627\" data-id=\"55ea2d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e2a543\" data-eae-slider=\"95606\" data-id=\"9e2a543\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d612f4 elementor-widget elementor-widget-gallery\" data-id=\"6d612f4\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/linkedin-post-scaled-2.webp\" data-width=\"2560\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/05\/linkedin-post-scaled-1.webp\" data-width=\"2560\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-663b8f2\" data-eae-slider=\"90632\" data-id=\"663b8f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4fb5bf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9057\" data-id=\"4fb5bf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e2ad88\" data-eae-slider=\"59117\" data-id=\"1e2ad88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e344c0 elementor-widget elementor-widget-template\" data-id=\"8e344c0\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"20744\" class=\"elementor elementor-20744\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1219264f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"42109\" data-id=\"1219264f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fae3fdc\" data-eae-slider=\"15993\" data-id=\"5fae3fdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-54bcdd11 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37485\" data-id=\"54bcdd11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-236a52c1\" data-eae-slider=\"61711\" data-id=\"236a52c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e379ce1 elementor-widget elementor-widget-heading\" data-id=\"e379ce1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet your creative team in your Slack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30dbba6a elementor-widget elementor-widget-text-editor\" data-id=\"30dbba6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content Beta\u2019s Creative-as-a-service provides you with a dedicated team of vetted designers, motion artists, and video editors for a flat monthly fee. No hiring. No contracts. No hassle. Get a 1-2 day turnaround on small projects.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c00a4 elementor-widget elementor-widget-button\" data-id=\"12c00a4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.contentbeta.com\/discovery-call\/?utm_source=case_studies\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCHEDULE A CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5764ea4b\" data-eae-slider=\"15363\" data-id=\"5764ea4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42927dc5 elementor-widget elementor-widget-image\" data-id=\"42927dc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1025\" height=\"856\" src=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/Meet-CB-team.webp\" class=\"attachment-full size-full wp-image-20158\" alt=\"Meet CB team\" srcset=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/Meet-CB-team.webp 1025w, https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/Meet-CB-team-300x251.webp 300w, https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/Meet-CB-team-768x641.webp 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tailwind + Content Beta 7X Higher CTR on Campaigns 300+ GTM Creatives Produced 66% Account Expansion Introduction: About Tailwind Tailwind, a B2B SaaS, uses AI to help small businesses plan, create, execute, and optimize world-class marketing campaigns on digital platforms like Instagram, Pinterest, and Facebook. Headquarters: Tailwind, 111 Harrison Ave, Oklahoma City, OK 73104 Latest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22288,"parent":37362,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10721","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tailwind Case Study - Elevate Sales Performance with SaaS Solutions<\/title>\n<meta name=\"description\" content=\"Tailwind uses Content Beta to scale content production for customer marketing and success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailwind Case Study - Elevate Sales Performance with SaaS Solutions\" \/>\n<meta property=\"og:description\" content=\"Tailwind uses Content Beta to scale content production for customer marketing and success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Beta\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-21T04:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/CB-furl-image.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/\",\"url\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/\",\"name\":\"Tailwind Case Study - Elevate Sales Performance with SaaS Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.contentbeta.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/CB-furl-image.webp\",\"datePublished\":\"2024-05-11T10:35:29+00:00\",\"dateModified\":\"2025-06-21T04:22:48+00:00\",\"description\":\"Tailwind uses Content Beta to scale content production for customer marketing and success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/#primaryimage\",\"url\":\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/CB-furl-image.webp\",\"contentUrl\":\"https:\/\/www.contentbeta.com\/wp-content\/uploads\/2024\/09\/CB-furl-image.webp\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.contentbeta.com\/case-study\/tailwind\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.contentbeta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/www.contentbeta.com\/case-study\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tailwind Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.contentbeta.com\/#website\",\"url\":\"https:\/\/www.contentbeta.com\/\",\"name\":\"Content Beta\",\"description\":\"Design &amp; 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