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GeminiThe first rule of an online video ad today is – to not make it look like an ad.
This way, you have a higher view time and better chances of a higher CTR or Click Through Rate. You will automatically increase your ROAS or Return on Ad Spend.
A case study video ad in a UGC style can help you achieve that. Watch this example. We made a vertical video ad for our client – Tailwind.
The analytics reported a 5.4% CTR for this video ad –
Making a video for B2B & SaaS products needs a different mindset.
We created another TikTok video ad with 7.5% CTR –
Making a video for B2B & SaaS products needs a different mindset.
Our creative ad team can blend different styles to give you a higher ROAS on your video ads.
Let me share with you my experience in creating such video ads. I will focus on case study-style video ads.
5 Tips to Get Higher ROAS with Case Study Video Ads
Here are the tips –
1. Keep it Real
Production quality matters… but not as much as authenticity. Use a mix of polished visuals and authentic customer soundbites. Overly produced video ads are often perceived as staged or ‘fake’ content. Try UGC-style.
2. "Show me while you tell me" Mindset
Add clips of short demos, screen recordings, or UI highlights. This will break the monotony of the case study video ad.
3. Focus on the 5-second Opening Hook
This can make or break the ROAS. A creative and engaging hook can ensure viewers don’t skip the ad or scroll away to the next video.
4. Data + Emotion = Impact
Quantifiable results are essential but explain how they transformed the client’s business.
5. Subtitles and On-screen text
Include these elements to make your content accessible for viewers watching without sound, such as in an office or quiet space. Professional video editing services help add clear titles, subtitles, and captions without hiding important visuals.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
Watch These 5 Case Study Video Ads Before You Create Your Own
We have curated a list of 5 best case study video ads. Let’s have a look –
1. Godaddy
Title – DAY IN THE LIFE: Nerdwax Candle Co.
Duration – 4:12 minutes
2. Productive
Title – Hike One — Productive Customer Success Story
Duration – 3:09 minutes
3. Gong. io
Title – The future of fintech: NASDAQ uses Gong to make bullish bets
Duration – 2:18 minutes
4. Klaviyo
Title – Klaviyo X Budgy Smuggler
Duration – 1:56 minutes
5. Owner. Com
Title – Owner.com | Metro Pizza Case Study
Duration – 4:28 minutes
We know how to sell your story using your product UI
Hook – The most underrated element of Case Study Video Ads
The hook grabs attention in the first few seconds. A hook decides whether a viewer will continue to watch (or rewatch) versus scroll away after 2 seconds.
Therefore, plan to create at least 3-5 different hooks for your case study video ads. This allows for proper A/B testing without limiting options too quickly. Remote video testimonials make this easy. They not only assist with remote shooting but also identify your strongest impact statements, results, and turn them into strategic hooks.
You can try –
1. Isolate the Hook
While the rest of your video can generally remain the same, treat the opening 5 seconds as completely independent variables for each video version. This also keeps your production budget under control.
At Content Beta, we create variations of the same UGC video ads with different hooks. Example –
Hook 1: “What would you get if you had an extra $500? Well, look what I got…”
Making a video for B2B & SaaS products needs a different mindset.
Hook 2: “I’ve got this package from Amazon right here. I got all of this for free…”
Making a video for B2B & SaaS products needs a different mindset.
2. Try different hooks
- The Problem Hook: Begin with a relatable pain point your customer likely faces.
- The Results Hook: Open by highlighting impressive numbers or achievements your solution delivers.
- The Testimonial Hook: Feature a strong customer quote right at the beginning.
- The Question Hook: Open with a thought-provoking or surprising question.
- The Visual Hook: A visually striking or dynamic shot to grab attention (paired with a compelling voiceover in later seconds)
If you have a good creative and video ad design partner, they will be able to use the latest trends and hook styles. Someone who designs such video ads MUST do this day in, day out – watch hundreds of reels every week! Connect with us to know more.
Video case studies show real results from actual customers. This approach minimizes friction in sales discussions and reduces ad spend. Real data and transformation stories effectively persuade prospects, leading to quicker decision-making.
At Content Beta, we can help you create such strategic videos. Our Creative as a Service (CaaS) plans are designed to meet your design and video needs.
- Transparent Pricing & Zero Wastage: Our pricing is clear, with no hidden costs. Unused credits from your pricing plan or subscription roll over to the next billing cycle.
- Slack Integration: We work directly in your Slack, making it easy to request quick changes. We also have a project hub where all conversations and assets are stored.
- Fast Turnaround: Get a 24-hour turnaround on simple design projects and 8-10 days for videos, so you can stay on schedule.
Leveraging case study video ads hinges on striking a balance between authenticity and creativity. Focusing on real stories, captivating hooks, and the right mix of data and emotion can significantly elevate your ROAS.
Don’t overlook the power of hooks and subtitles. Remember, continuous testing and adapting to audience preferences are key to mastering this approach.
Frequently Asked Questions (FAQs)
What are case study-style video ads?
Case study video ads tell the story of how you helped a client achieve success. Think of them as mini-documentaries featuring a problem, solution, and results. Their authenticity appeals more than scripted ads with actors.
How do case study ads differ from regular ads?
Case study ads use real stories and testimonials instead of acted scenarios. They focus on social proof instead of directly selling your product.
What's the first step in creating a case study video ad?
The first step in creating a case study video ad is finding a client with a compelling success story who’s willing to be featured. Get their buy-in, and interview them about their problems, your solutions, and their experience. Blend the video footage with your product in action.
What are the latest trends in case study video ad production?
The current trends in case study video ad production tend toward authentic, UGC-style videos, short formats, and strong emotional hooks. Using data visualization and customer testimonials helps, too.
Use AI and AI-enabled tools like MidJourney, Sora, Descript, SubMagic, etc., to make video editing easier.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
