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GeminiUnderstanding financial products can be confusing. Features like instant payments, AI-driven investing, and fraud protection can feel complex and overwhelming. That’s where financial explainer videos help.
In fact, a report from HubSpot [1] states that 89% of customers made a purchase after viewing a video that explained the product.
Well-crafted financial services explainer videos simplify these concepts with clear storytelling, engaging visuals, and strategic editing. It walks viewers through the product step by step, making it easy to understand without unnecessary complexity.
However, creating such videos requires expertise. Professional explainer video services know how to break down complex ideas. They craft compelling narratives, use visuals effectively, and ensure the final product is polished and persuasive.
If you’re creating a financial service or fintech explainer video, here are a few key questions to consider:
- Does your explainer video clearly show the ROI on using your financial product?
- Can your explainer video replace the traditional financial brochures for new clients?
- Are you showing how easily your finance product fits into existing business systems?
In this blog, we’ll look at a few examples of explainer videos for fintech. These videos highlight what works and why, offering insights for brands looking to create high-impact content.
If you’re in fintech and still choosing an explainer video company, these financial examples show what to aim for.
What is a Financial Explainer Video?
A financial explainer video is among the types of explainer videos that explains and demonstrates the use of financial products and services. The goal is to showcase the key features and benefits to the potential business clients.
Financial institutions and fintech start-ups make these videos and are typically 60-90 seconds long. The aim is to target specific client personas like CFOs, finance managers, and accountants.
Financial explainers speak directly to their pain points and offer a solution as their product. These financial services explainer videos focus on the tangible benefits the software provides the clients. These include time/cost savings, improved reporting, increased efficiency, better insights, etc.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
10 Best Financial Explainer Video Examples
The following collection has products that range from big institution lenders to loan assistants to SMEs focused on the shopping experience. Let’s look at the examples of financial services explainer videos:
1. Brex - Brex Business Account
Duration: 1:41 minutes
What do we like about it?
This fintech explainer video includes on-screen typography to emphasize product features
Uses clean visuals and a professional color palette.
UI elements from the product
Energetic background music with narration
2. Pine Labs One - A one-stop app for all things business
Duration: 35 seconds
What do we like about it?
Short yet conveys the message effectively and tells you who this product is meant for
Modern, flat design 2D animation
Uses Smooth transitions
Background music with on-point narration
3. Frictionless Ownership - Knox Financial
Duration: 1:38 minutes
What do we like about it?
Addresses the problem within the first few seconds and presents its solution
Lists down what benefits users get
This fintech explainer video uses a storytelling approach
Simple yet effective minimalist flat design 2D animation
Gentle background music with narration
4. How Does Chime Credit Builder Work?
Duration: 2:24 minutes
What do we like about it?
Simple 2D animations make the video visually engaging and easy to follow.
On-screen question slides provide a clear and structured flow
Chime’s brand colors reinforce brand recognition
Shows what the product does
Gentle background music with friendly narration
5. Visa Direct - Our Network
Duration: 2:22 minutes
What do we like about it?
The minimalist line art of the fintech explainer video simplifies complex concepts visually.
Simple character outlines enhance focus, ensuring clear storytelling.
Friendly and approachable narration engages viewers.
Plenty of white space keeps focus on key elements
Strategic use of brand colors enhances brand recognition
6. Fundbox Flex Pay
Duration: 1:31 minutes
What do we like about it?
The clean color palette emphasizes a modern and professional approach
Seamless motion graphics and transitions
On-screen typography emphasizes problems and solutions making it more relatable
Gentle, playful background music with friendly narration
7. Who is LendKey?
Duration: 2:31 minutes
What do we like about it?
Clean, minimalist design of visuals
Clearly explains who it is meant for and what they are solvingOn-screen typography is highlighted with synced narration
Gentle background music
8. Nav Finds The Loans You’re Most Likely to Get Before You Apply
Duration: 57 seconds
What do we like about it?
Colorful visuals yet minimalist and modern-looking
Subtitles are already there in the fintech explainer video
Addresses problems with the product’s solution
Highlights how it benefits the users
Gentle music with narration
9. TrueAccord
Duration: 1:26 minutes
What do we like about it?
Addresses problem within the first few seconds with great visuals
On-screen typography with highlighted parts
Storytelling approach with simple 2D animation
Clearly conveys how it helps businesses with the problem
Gentle background music with friendly narration
10. Pay Later Options from PayPal
Duration: 1:00 minutes
What do we like about it?
Modern looking flat design 2D animations with a brand color palette
Detailed sound and animations like coins chiming, confetti, and ‘hooray’
On-screen highlighted typography
Lists benefits for the users in a clear and fun way
Playful background music with good narration
We know how to sell your story using your product UI
Benefits of Financial Explainer Videos
There are many benefits of using financial explainer videos:
1. Increase brand awareness and recognition
Explainer videos are a great way to tell people about a company and what it offers. They use visuals and storytelling to show why people should be interested in it.
2. Educate prospects on products/services
Explainer videos enable companies to explain how their financial products or services work. This helps prospects better understand the offering and builds trust. Partnering with a full service production company ensures clear, engaging videos with strong storytelling, strategic editing, and logical flow.
3. Highlight specific features/benefits
Financial services explainer videos allow companies to focus on the specific features and benefits that make their offering unique. They can emphasize key differentiators and selling points.
4. Improve conversion rates
Explainer videos can capture attention quickly and convince viewers to take action. It can be signing up for a product, requesting a demo, or learning more about the product. The right video can improve conversion rates.
5. Increase SEO and social engagement
Videos help increase visitors from search engines and social media. They are highly shareable content that spreads brand awareness.
6. Provide customer support
Videos can also offer customer support, by providing how-to instructions, FAQs, and troubleshooting. This can reduce customer questions and increase satisfaction.
7. Cost-effective marketing
Well-produced explainer videos for fintech have a high return on investment compared to other marketing mediums. You can create them with the help of video marketing services on a reasonable budget and use them across many platforms.
8. Highlight unique value proposition
Finance explainer videos are an effective channel for fintech companies to clearly highlight their core differentiators versus competitors. A few minutes focused solely on why a fintech offering is uniquely valuable for clients.
Now let’s move on to the section on the top ten examples of finance explainer videos.
Creating a compelling finance explainer video requires deep expertise. You need a content partner who thoroughly understands your product and messaging strategy. This ensures you efficiently communicate the core benefits and value proposition without any fluff.
This is what Content Beta specializes in.
With our Creative as a Service (CaaS) model, you get a dedicated team of expert video creators and designers who have delivered results for 170+ brands. We ensure you get exactly what you want in your financial video content.
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- Transparent Pricing & Zero Wastage: Our pricing is clear, with no hidden costs. Unused credits from your pricing plan or subscription roll over to the next billing cycle.
- Slack Integration: We work directly in your Slack, making it easy to request quick changes. We also have a project hub where all conversations and assets are stored.
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To summarize, financial services explainer videos simplify complex offerings and showcase specific differentiators versus alternative solutions. They are a cost-effective way to reach a wider audience as most people consider watching a video before making a purchase.
These financial video content pieces increase brand awareness and build trust by highlighting customer success. In the competitive finance industry, an explainer video that educates clients and stands out is essential.
Frequently Asked Questions (FAQs)
What are the key elements to include in a finance explainer video?
Key elements in a finance explainer video are:
- Clear explanation of financial concepts
- Engaging visuals and animations
- Concise and easy-to-understand language
- Call-to-action for viewers
What budget should I expect for producing a high-quality finance explainer video?
You can expect a budget of $2000 to $5000 for producing a high-quality finance explainer video.
What are some common mistakes to avoid when creating a finance explainer video?
Some common mistakes to avoid when creating a finance explainer video are:
- Overcomplicating the content
- Neglecting the target audience’s needs
- Poor audio or visual quality
- Lack of a clear call to action
- Not conveying the message clearly
How do I choose the right production company for my financial explainer video?
To choose the right production company for your financial explainer video:
- Look for experience in the financial sector
- Check their portfolio for quality and style
- Ensure good communication and understanding of your goals
- Compare pricing and services offered
Reference Link:
- https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.