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Gemini90 second explainer videos have emerged as a highly relevant and popular medium for businesses and organizations. Their value lies in making complex ideas more clear and engaging.
Their popularity can be attributed to shorter attention spans and the increasing demand for quick and entertaining content. But making a good one isn’t easy. Many companies are turning to Creative as a Service solutions to produce high-quality explainer videos efficiently.
Consider this:
- How can this 90 second video effectively explain a complex B2B product in a short span?
- How do they balance information and engagement in just 90 seconds?
- What techniques make these videos stick in viewers’ minds?
We will look into 12 great examples of 90-second explainer videos and break down what makes them effective. Let’s find out what they do right and how you can use these ideas in your own videos.
Looking at examples can help when choosing explainer video company – here are 12 solid 90-second ones.
Here’s an example that we, Content Beta, have generated for Ironscales.
Making a video for B2B & SaaS products needs a different mindset.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
12 Most Effective 90 Seconds Explainer Videos
Here below are some of the best 90 second explainer videos to observe from:
1. Recurly
Recurly is a subscription management and billing platform. It helps businesses automate recurring payments and invoicing.
Video Title: Recurly | Explainer Video by Content Beta
Making a video for B2B & SaaS products needs a different mindset.
Why is this an excellent example?
The video explains the basic features of the product and what it does. The UI visuals gives a glimpse of the product and highlight functionality. Brand colors are used throughout the explainer video, reinforcing brand identity. Also, the lively background music doesn’t overshadow the well-paced audio narration.
2. Auto Insurance Specialists (AIS)
AIS Insurance specializes in providing a wide range of insurance products. They primarily focus on auto insurance. However, they also offer coverage for homes, condos, renters, and commercial properties.
Video Title: Welcome to AIS – the Insurance Comparison Specialists
Why is this an excellent example?
The video host’s friendly tone makes the viewers feel comfortable. The animated visual elements in the video like logos, texts, and the AIS dashboard keep viewers engaged. The video features actual customers and their savings show concrete benefits and builds credibility.
Using stock footage with custom elements keeps production costs down while maintaining a professional look. It is one of the most common trends seen among 90 second explainer videos.
3. Zendesk
Zendesk is a comprehensive customer service software platform. It enhances customer relationships and streamlines support operations.
Video Title: The Zendesk Omnichannel Approach
Why is this an excellent example?
The script simplifies the product features and keeps viewers engaged. This 90 second video blends real-life elements with animated elements and product UI seamlessly. The smooth motion graphics maintain a professional look and help visualize abstract concepts effectively. The voiceover and sound effects improve the viewing experience without distracting from the core message.
Choosing the right animation style becomes easier when your explainer video brief includes brand tone, audience preferences, and visual references.
4. Sisense
Sisense is a robust business intelligence (BI) and data analytics platform. It enables organizations to gather, analyze, and visualize data from various sources.
Video Title: Sisense – Explainer Animation Example
Why is this an excellent example?
Using Sisense’s primary color throughout the video reinforces brand identity. A clean, simple style helps viewers focus on key messages of 90 second explainer videos. The video uses a storytelling approach to explain the customer’s pain point. Comparing the workplace with a circus vividly illustrates common data challenges, making the problem tangible.
5. Ahrefs
Ahrefs is a leading search engine optimization (SEO) toolset. It provides a comprehensive suite of features. It is designed to help businesses improve their online visibility.
Video Title: What is Ahrefs?
Why is this an excellent example?
Starting with a common business challenge immediately grabs attention and creates relevance. This 90 second video color palette is aligned with Ahref’s brand guidelines. The script clearly communicates the tool’s core benefit. The quote testimonial snippets further reinforce it. The video ending with a free trial offer reduces barriers to trying the product.
6. Grammarly
Grammarly is an advanced writing assistant. It is powered by artificial intelligence to help users improve grammar, spelling, punctuation, style, and tone in their writing.
Video Title: From Notes to Noticed | Write it With Grammarly
Why is this an excellent example?
The two-person narrative setup creates a relatable and conversational tone that feels more like a peer-to-peer recommendation. Highlighting Grammarly’s advanced AI features positions it as an innovative solution, not just a grammar checker. The video also employs a clever use of humor to keep the viewers engaged while humanizing the technology.
We know how to sell your story using your product UI
7. Zoho One
Zoho One is an integrated suite of applications. It is designed to serve as an all-in-one operating system for businesses.
Video Title: Zoho / Animated Explainer Video
Why is this an excellent example?
The art style used in the above 90 second video is 2D, but the animation looks 3D. This unique visual approach creates both depth and interest. The video visually illustrates how Zoho One’s unified platform solves common business challenges. Keeping the color palette black and white with accents of yellow gives it a clean and modern look. The video ends with a subtle on-screen call to action that cleverly avoids hard-sell tactics.
8. AiChat
AiChat is an AI-powered conversational experience platform. It is designed to enhance marketing, sales, and customer service. It works across various chat channels.
Video Title: AiChat
Making a video for B2B & SaaS products needs a different mindset.
Why is this an excellent example?
Starting with statistics grabs attention and establishes credibility quickly. It is a mark of any good 90 second explainer videos. The AI chatbot mascot makes the AI concept more approachable and memorable. The screenshots and screencast clips of the UI give viewers a clear idea of what to expect. Demonstrating versatility across platforms shows the product’s adaptability to different business needs.
9. Toggl Track (90)
Toggl Track is a comprehensive time-tracking software. It is designed to help teams and individuals monitor their time on various tasks and projects.
Video Title: Toggl Track Explainer Video
Why is this an excellent example?
The animated logo at the start quickly establishes brand identity. Text animations in the video lead viewers through the content, making it more accessible. By displaying the product UI and its functions, the video shows what users can expect. Ending with a free trial call-to-action prompts immediate action from interested viewers.
10. Lyne
Lyne is an AI-powered platform. It is designed to enhance sales personalization. It primarily focuses on automating the process of cold email outreach.
Video Title: LyneAI – Product Demo Video
Making a video for B2B & SaaS products needs a different mindset.
Why is this an excellent example?
A host talking to the camera with active gestures creates a personal connection and maintains viewer attention. Starting with a problem statement immediately establishes relevance for the target audience. It’s a good tactic for any 90 second explainer videos. Thoroughly explaining the problem before introducing Lyne emphasizes the value of the solution. Showing the product UI gives viewers a clear idea of the product.
11. Google
Google LLC is a prominent American multinational technology corporation. It is primarily known for its search engine. Other products and services include Gmail, Google Drive, Google Docs, Sheets, and Slides.
Video Title: Introducing Digital Wellbeing Experiments
Why is this an excellent example?
The hand-drawn art style in the video is unique. It creates a tactile feel that stands out. The laid-back, relaxed feel of the video helps viewers relax and engage with the content. Creative visual storytelling efficiently communicates multiple features without overwhelming viewers. The ASMR-like audio adds depth to the viewing experience.
12. Spotify
Spotify is a global digital music, podcast, and video streaming service. Launched in 2008, it has become a dominant force in the music industry.
Video Title: Spotify – Montage
Why is this an excellent example?
This 90 second video uses lively background music. This approach showcases its core product while creating an engaging atmosphere. The video uses diverse visual elements in the same art style to look cohesive. It keeps viewers visually stimulated throughout.
The live-action sneak peeks humanize the brand. Highlighting specific collections, like the Beatles catalog, demonstrates the depth and quality of Spotify’s offerings. It also highlights personalization shows how Spotify’s feature – adapting to individual tastes.
Why 90 Seconds Videos?
90 second explainer videos are important because they grab people’s attention quickly and help them understand things fast. Short videos are easy to watch and share on social media. 90 second explainer videos are easily viewable on various devices too, which adds to their reach.
They’re effective for showing what your business does and why it matters. Additionally, they can increase how many people take action. Explainer video services help create these 90 second explainer videos that are simple, cost-effective, and work well on different platforms.
How Many Words are in a 90 Second Video?
A 90 second video script template typically consists of approximately 180 to 240 words. This word count allows for a succinct yet effective delivery of the intended message.
Each word in the script must be chosen carefully to ensure clarity and engagement, as the short duration requires efficient communication.
The script usually includes a brief introduction, key points, and a call to action. Striking the right balance between informative content and visual elements is crucial to create a impactfu and memorable video. It aims to get the audience’s attention and effectively spread the desired information.
When looking for guidance on crafting exceptional 90 second explainer videos, consider exploring 90 second explainer videos reviews to gain valuable insights into what works best for your business.
How to Create Effective 90 Second Explainer Videos
To create powerful 90 second explainer videos:
1. Plan (Message, Script, Visuals)
To create an effective 90-second marketing video, start by planning your message, concise 90 second video script template, and visuals. Define your main message clearly and craft a concise script that delivers it within 90 seconds. Ensure the visuals support your content—many companies opt for professional video marketing services to maintain brand alignment.
2. Intrigue (Hook)
Next, focus on intrigue by capturing viewers’ attention with a compelling hook that creates curiosity.
3. Highlight (Key Points)
Once engaged, highlight key points by emphasizing essential information, keeping the 90 second video concise and engaging.
4. Visualize (Match Visuals)
Align visuals strategically with your message. Use images and animations that reinforce the narrative and enhance viewer understanding of the.
5. Voice & Action (Choose Voice, End with Action)
Choose a friendly voiceover to maintain an approachable tone, and conclude with a clear call to action, guiding viewers on their next steps.
6.Edit & Optimize (Length, Platforms)
Optimize the video by trimming it to fit within 90 seconds while ensuring it’s suitable for various platforms and devices.
7. Share & Track (Distribution, Metrics)
Finally, share the video strategically across relevant channels and track engagement metrics to measure its impact and effectiveness.
Note: Additionally, when looking for creative ideas for your video projects, consider exploring a range of sources, including short form videos, such as 30 second video ideas.
30 second video ideas are advantageous because:
- High Engagement: They seize and maintain viewer attention effectively.
- Easy Sharing: Short length encourages sharing across various platforms.
- Cost-Efficient: They often require fewer resources and production time, making them a cost-effective marketing tool.
By following these steps, you’ll be well-equipped to create an impactful explainer video. This can effectively pass on your message to your target audience.
We know how to sell your story using your product UI
A 90-second explainer video shows your product solving real problems. It turns complex features into clear visuals, making benefits easy to understand. This helps viewers grasp key points quickly and moves them toward decisions faster than text or static images.
Considering hiring a full-service production company for your explainer video projects? Choose Content Beta. Our Creative as a Service (CaaS) plans are designed to fully support tech companies.
How are we unique?
- Transparent & Affordable Pricing: Our pricing is clear and affordable with no hidden costs. Unused credits from your pricing plan or subscription roll over to the next billing cycle.
- Slack Integration: We work directly in your Slack, making it easy to request quick changes. We also have a project hub where all conversations and assets are stored.
- Fast Turnaround: Get a 24-hour turnaround on simple design projects and 8-10 days for videos, so you can stay on schedule.
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Well-made 90 second explainer videos are powerful tools for effective information, ideas, and products. They are able to do so in a concise and appealing manner.
These twelve examples showcase the art of creating stories with brief scripts, appealing visuals, and the effective use of music and animation.
These videos not only inform but also inspire action and aim to leave a lasting impact on their audiences. They demonstrate the immense potential of this medium in marketing, education, and communication.
We hope that the showcased examples have inspired you to create your own compelling explainer videos, subsequently enhancing your marketing efforts.
Frequently Asked Questions (FAQs)
What are the different 90 second explainer video examples?
The different 90 second explainer videos examples are like:
- Explaining products
- Introducing services
- Teaching concepts
- Telling stories
- Sharing ideas.
How much does a 90 second explainer video cost?
The average cost of creating a 90 second explainer video can range from $1,000 to $10,000 USD.
This depends on various factors such as animation style, complexity of the content, quality of visuals and audio, scriptwriting, voiceover talent, and the production company you work with.
Why choose a 90 second explainer video?
Picking 90 second explainer videos is smart because it grabs attention quickly and keeps viewers engaged.
Additionally, short videos are easy to share on social media and can be used on different platforms. They’re beneficial for showing the key factors and encouraging action in a short span of time.
We have made videos for 200+ B2B & SaaS companies.
Explainer Video, Product Demo, Remote Video Testimonials, and more.
